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Business Intelligence · head to head

Evidence vs Matomo

Evidence logo

Evidence

Business Intelligence

Business intelligence as code for teams and AI agents

From
$2500/month
Rated
-
Full reviewWebsite
Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Evidence high starting price at $2,500/month limits small team adoption; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • They diverge on capability: Evidence covers Analytics Agent, Matomo covers Web analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Evidence and Matomo actually diverge.

Attributes where Evidence and Matomo differ
AttributeEvidenceMatomo
Starting price$2500/monthFree
Pricing modelFlat team pricing with no per-user feesfreemium
Free tierNoYes
PlatformsCloud, EmbeddedWeb, On-premise
CategoryBusiness IntelligenceMarketing
FoundedUnknown2007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Evidence

  • Analytics Agent
  • Code-based infrastructure
  • Development environment
  • Visualization tools
  • Embedded analytics
  • Enterprise security
  • Multi-channel access

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Evidence

  • Building version-controlled analytics infrastructurenot Matomo
  • Enabling AI agents to answer business questionsnot Matomo
  • Delivering analytics through multiple channels (web, Slack, ChatGPT)not Matomo
  • Embedding white-labeled analytics in productsnot Matomo

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Evidence
  • Self hosting analytics so visitor data stays on owned infrastructurenot Evidence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Evidence

  • High starting price at $2,500/month limits small team adoption
  • No freemium option for evaluation or learning
  • Code-based approach has steeper learning curve than visual tools
  • AI credits limited on Team plan; additional credits cost extra
  • Requires Git workflow familiarity for effective collaboration

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Pricing, plan by plan

Evidence

$2500/month
  • Team$2500/month
    • Unlimited users
    • Monthly billing
    • Analytics Agent
  • Enterprise$null/custom
    • All Team features
    • SSO/SAML authentication
    • SCIM directory sync

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Which should you pick?

Choose Evidence if

  • You need analytics agent.
  • You work on Cloud, Embedded.
  • You also want code-based infrastructure.
Evidence review

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Questions people ask

Is Evidence or Matomo better?
Neither clearly leads. Evidence starts at $2500/month and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Evidence or Matomo?
Matomo has a free tier; the other does not. Paid plans start at $2500/month for Evidence and Free for Matomo.
Does Evidence or Matomo run on more platforms?
Evidence runs on Cloud, Embedded. Matomo runs on Web, On-premise.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Evidence starts at $2500/month.
What is Evidence best used for?
Evidence is most often used for building version-controlled analytics infrastructure, enabling ai agents to answer business questions, delivering analytics through multiple channels (web, slack, chatgpt), embedding white-labeled analytics in products. Of those, building version-controlled analytics infrastructure and enabling ai agents to answer business questions are not what Matomo is typically brought in for.
What can Evidence do that Matomo cannot?
Evidence covers Analytics Agent, Code-based infrastructure, Development environment, Visualization tools. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.

Answered from the vendors’ own pages

Evidence: Does Evidence have per-user pricing?

No, Evidence offers one flat price for unlimited users at $2,500/month on the Team plan with a 30-day free trial.

Source
Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Evidence: How many AI credits come with Team plan?

Team plan includes 20,000 AI credits monthly at $0.01 per additional credit. Enterprise offers custom credit packages.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Evidence: What is included in the Enterprise plan?

Enterprise adds SSO/SAML, SCIM directory sync, row-level access rules, embedding capabilities, and custom deployment options at custom pricing.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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