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Business Intelligence · head to head

Evidence vs Google Analytics

Evidence logo

Evidence

Business Intelligence

Business intelligence as code for teams and AI agents

From
$2500/month
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Evidence high starting price at $2,500/month limits small team adoption; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Evidence covers Analytics Agent, Google Analytics covers Real-time analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Evidence and Google Analytics actually diverge.

Attributes where Evidence and Google Analytics differ
AttributeEvidenceGoogle Analytics
Starting price$2500/monthFree
Pricing modelFlat team pricing with no per-user feesfreemium
Free tierNoYes
PlatformsCloud, EmbeddedWeb
CategoryBusiness IntelligenceMarketing
FoundedUnknown1998

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Evidence

  • Analytics Agent
  • Code-based infrastructure
  • Development environment
  • Visualization tools
  • Embedded analytics
  • Enterprise security
  • Multi-channel access

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Evidence

  • Building version-controlled analytics infrastructurenot Google Analytics
  • Enabling AI agents to answer business questionsnot Google Analytics
  • Delivering analytics through multiple channels (web, Slack, ChatGPT)not Google Analytics
  • Embedding white-labeled analytics in productsnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Evidence
  • Event tracking and user behaviour analysisnot Evidence
  • Traffic source and conversion trackingnot Evidence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Evidence

  • High starting price at $2,500/month limits small team adoption
  • No freemium option for evaluation or learning
  • Code-based approach has steeper learning curve than visual tools
  • AI credits limited on Team plan; additional credits cost extra
  • Requires Git workflow familiarity for effective collaboration

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Evidence

$2500/month
  • Team$2500/month
    • Unlimited users
    • Monthly billing
    • Analytics Agent
  • Enterprise$null/custom
    • All Team features
    • SSO/SAML authentication
    • SCIM directory sync

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Evidence if

  • You need analytics agent.
  • You work on Cloud, Embedded.
  • You also want code-based infrastructure.
Evidence review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Evidence or Google Analytics better?
Neither clearly leads. Evidence starts at $2500/month and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Evidence or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at $2500/month for Evidence and Free for Google Analytics.
Does Evidence or Google Analytics run on more platforms?
Evidence runs on Cloud, Embedded. Google Analytics runs on Web.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Evidence starts at $2500/month.
What is Evidence best used for?
Evidence is most often used for building version-controlled analytics infrastructure, enabling ai agents to answer business questions, delivering analytics through multiple channels (web, slack, chatgpt), embedding white-labeled analytics in products. Of those, building version-controlled analytics infrastructure and enabling ai agents to answer business questions are not what Google Analytics is typically brought in for.
What can Evidence do that Google Analytics cannot?
Evidence covers Analytics Agent, Code-based infrastructure, Development environment, Visualization tools. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.

Answered from the vendors’ own pages

Evidence: Does Evidence have per-user pricing?

No, Evidence offers one flat price for unlimited users at $2,500/month on the Team plan with a 30-day free trial.

Source
Evidence: How many AI credits come with Team plan?

Team plan includes 20,000 AI credits monthly at $0.01 per additional credit. Enterprise offers custom credit packages.

Source
Evidence: What is included in the Enterprise plan?

Enterprise adds SSO/SAML, SCIM directory sync, row-level access rules, embedding capabilities, and custom deployment options at custom pricing.

Source
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