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E-Commerce · head to head

Etsy vs Printful

Etsy logo

Etsy

E-Commerce

Global marketplace for handmade, vintage, and unique items

From
On request
Rated
-
Full reviewWebsite
Printful logo

Printful

E-Commerce

Print on demand dropshipping service

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Printful has a free tier, so it costs nothing to try first.
  • Each has a real cost: Etsy transaction fees at 6.5% of sale price; Printful the Growth plan is $24.99 a month and only becomes free once a store reaches $12,000 a year in sales
  • They diverge on capability: Etsy covers Shop setup, Printful covers Print on demand.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Etsy and Printful actually diverge.

Attributes where Etsy and Printful differ
AttributeEtsyPrintful
Starting priceOn requestFree
Pricing modeltransactionfreemium
Free tierNoYes
Founded20052013

Identical on both: platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Etsy

  • Shop setup
  • Product listings
  • Payment processing
  • Shop customization
  • Order management
  • Shipping labels
  • Reviews & ratings
  • Shipping protection

Only in Printful

  • Print on demand
  • Custom products
  • Dropshipping
  • Automated fulfillment
  • Quality control
  • Inventory sync
  • Bulk orders
  • Designer tool

What people use each for

The jobs each tool is most often brought in to do.

Etsy

  • Selling handmade crafts and unique itemsnot Printful
  • Reselling vintage goods and collectiblesnot Printful
  • Marketing handpicked curated productsnot Printful
  • Operating storefront with secured payment processingnot Printful

Printful

  • Print on demand fulfilment for apparel and merchandisenot Etsy
  • Attaching a fulfilment backend to an existing online storenot Etsy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Etsy

  • Transaction fees at 6.5% of sale price
  • Payment processing fee of 3% plus $0.25 per transaction
  • 15% offsite ads fee for sales from Etsy external advertising
  • No monthly subscription covers fees - all fees per transaction

Printful

  • The Growth plan is $24.99 a month and only becomes free once a store reaches $12,000 a year in sales
  • Product discounts of up to 33% are tied to that paid plan, so the lowest unit costs are unavailable to small sellers
  • The free plan allows one sample order a month, capped at 3 items
  • Shipping and taxes are calculated separately from the quoted product price

Pricing, plan by plan

Etsy

On request
  • Seller Fees$0.2/listing
    • Listing fee per item for 4 months
  • Transaction Fee$6.5/percent
    • 6.5% of sale price including shipping
  • Payment Processing Fee$3/percent
    • 3% of sale price plus $0.25 per transaction
  • Offsite Ads Fee$15/percent
    • 15% of sale price when sale results from Etsy external advertising

Printful

Free
  • Free PlanFree
    • Access to 548 custom products
    • Unlimited stores
    • 10 Quick Stores
  • Growth Plan$24.99/month
    • All Free features
    • Up to 33% off product pricing
    • 9% off branding
  • Growth Plan (Alternative)Free
    • Free at $12K/year in sales
  • Enterprise Plan$null/month
    • All Growth features
    • Dedicated Success Manager
    • Custom solutions

Which should you pick?

Choose Etsy if

  • You need shop setup.
  • You also want product listings.
Etsy review

Choose Printful if

  • You need print on demand.
  • You want to start without paying.
  • You also want custom products.
Printful review

Questions people ask

Is Etsy or Printful better?
Neither clearly leads. Etsy starts at On request and Printful at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Etsy or Printful?
Printful has a free tier; the other does not. Paid plans start at On request for Etsy and Free for Printful.
Does Etsy or Printful run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Printful for free?
Yes. Printful has a free tier, so you can try it without paying. Etsy starts at On request.
What is Etsy best used for?
Etsy is most often used for selling handmade crafts and unique items, reselling vintage goods and collectibles, marketing handpicked curated products, operating storefront with secured payment processing. Of those, selling handmade crafts and unique items and reselling vintage goods and collectibles are not what Printful is typically brought in for.
What can Etsy do that Printful cannot?
Etsy covers Shop setup, Product listings, Payment processing, Shop customization. Printful covers Print on demand, Custom products, Dropshipping, Automated fulfillment.

Answered from the vendors’ own pages

Etsy: What is the listing fee on Etsy?

Each listing costs $0.20 and is active for 4 months. You only pay transaction and payment processing fees when you make a sale.

Source
Printful: Does Printful have a free plan?

Yes, Printful offers a free plan with access to 548 custom products, unlimited stores, 10 Quick Stores, free design tools, and 24/7 support. Subscribers get 20% off sample orders.

Source
Etsy: What are Etsy's transaction and payment fees?

Etsy charges 6.5% transaction fee on the sale price including shipping, plus 3% and $0.25 for payment processing per transaction. If a sale results from Etsy's external advertising, an additional 15% offsite ads fee applies.

Source
Printful: How much does Printful's Growth plan cost?

Printful's Growth plan costs $24.99 per month, or is free if you reach $12,000 in annual sales. It includes up to 33% off product pricing, 9% off branding, and 25% off sample orders.

Source
Etsy: Are there monthly subscription costs?

No, Etsy does not require a monthly subscription. You pay per listing ($0.20) and transaction-based fees when you make sales.

Source
Printful: Does Printful charge for shipping and taxes?

Yes, product pricing includes the blank item, one design placement, and fulfillment. Shipping varies by product type, order size, and destination. Taxes are based on customer location. Additional charges apply for extra print placements ($0.99-$2.49 per label), embroidery digitization ($2.95-$6.50), and premium images ($1 per use).

Source
Etsy: What types of items can I sell on Etsy?

Etsy allows items you made, designed, handpicked, or sourced that meet Creativity Standards. The marketplace focuses on unique, handmade, or vintage goods rather than mass-produced items.

Source
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