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E-Commerce · head to head

Drip vs Printful

Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite
Printful logo

Printful

E-Commerce

Print on demand dropshipping service

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Printful has a free tier, so it costs nothing to try first.
  • Each has a real cost: Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.; Printful the Growth plan is $24.99 a month and only becomes free once a store reaches $12,000 a year in sales
  • They diverge on capability: Drip covers Ecommerce data sync, Printful covers Print on demand.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Drip and Printful actually diverge.

Attributes where Drip and Printful differ
AttributeDripPrintful
Starting price$39/monthFree
Pricing modelPer month by contact countfreemium
Free tierNoYes
PlatformsWeb, APIWeb
FoundedUnknown2013

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

Only in Printful

  • Print on demand
  • Custom products
  • Dropshipping
  • Automated fulfillment
  • Quality control
  • Inventory sync
  • Bulk orders
  • Designer tool

What people use each for

The jobs each tool is most often brought in to do.

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not Printful
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not Printful
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not Printful
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not Printful

Printful

  • Print on demand fulfilment for apparel and merchandisenot Drip
  • Attaching a fulfilment backend to an existing online storenot Drip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Printful

  • The Growth plan is $24.99 a month and only becomes free once a store reaches $12,000 a year in sales
  • Product discounts of up to 33% are tied to that paid plan, so the lowest unit costs are unavailable to small sellers
  • The free plan allows one sample order a month, capped at 3 items
  • Shipping and taxes are calculated separately from the quoted product price

Pricing, plan by plan

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Printful

Free
  • Free PlanFree
    • Access to 548 custom products
    • Unlimited stores
    • 10 Quick Stores
  • Growth Plan$24.99/month
    • All Free features
    • Up to 33% off product pricing
    • 9% off branding
  • Growth Plan (Alternative)Free
    • Free at $12K/year in sales
  • Enterprise Plan$null/month
    • All Growth features
    • Dedicated Success Manager
    • Custom solutions

Which should you pick?

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Choose Printful if

  • You need print on demand.
  • You want to start without paying.
  • You also want custom products.
Printful review

Questions people ask

Is Drip or Printful better?
Neither clearly leads. Drip starts at $39/month and Printful at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drip or Printful?
Printful has a free tier; the other does not. Paid plans start at $39/month for Drip and Free for Printful.
Does Drip or Printful run on more platforms?
Drip runs on Web, API. Printful runs on Web.
Can I use Printful for free?
Yes. Printful has a free tier, so you can try it without paying. Drip starts at $39/month.
What is Drip best used for?
Drip is most often used for a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable., a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost., a marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform., a team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.. Of those, a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable. and a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost. are not what Printful is typically brought in for.
What can Drip do that Printful cannot?
Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups. Printful covers Print on demand, Custom products, Dropshipping, Automated fulfillment.

Answered from the vendors’ own pages

Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

Printful: Does Printful have a free plan?

Yes, Printful offers a free plan with access to 548 custom products, unlimited stores, 10 Quick Stores, free design tools, and 24/7 support. Subscribers get 20% off sample orders.

Source
Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

Printful: How much does Printful's Growth plan cost?

Printful's Growth plan costs $24.99 per month, or is free if you reach $12,000 in annual sales. It includes up to 33% off product pricing, 9% off branding, and 25% off sample orders.

Source
Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Printful: Does Printful charge for shipping and taxes?

Yes, product pricing includes the blank item, one design placement, and fulfillment. Shipping varies by product type, order size, and destination. Taxes are based on customer location. Additional charges apply for extra print placements ($0.99-$2.49 per label), embroidery digitization ($2.95-$6.50), and premium images ($1 per use).

Source
Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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