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Business Intelligence · head to head

Dundas BI vs Optimizely

Dundas BI logo

Dundas BI

Business Intelligence

Flexible business intelligence platform

From
$500/month
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dundas BI the published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: Dundas BI covers White-labeling, Optimizely covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dundas BI and Optimizely actually diverge.

Attributes where Dundas BI and Optimizely differ
AttributeDundas BIOptimizely
Starting price$500/month$10000/year
Pricing modelsubscriptionquote
PlatformsWeb, Embedded, MobileWeb, Mobile
CategoryBusiness IntelligenceMarketing
Founded19922010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dundas BI

  • White-labeling
  • Embedded Analytics
  • Data Preparation
  • Custom Visualizations
  • API
  • SQL Server
  • Oracle
  • PostgreSQL

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

Both cover

  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Dundas BI

  • Embedding dashboards and analytics inside another applicationnot Optimizely
  • Self service business intelligence and ad hoc reportingnot Optimizely
  • Building custom data visualisations against open BI APIsnot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Dundas BI
  • Feature flagging and personalisation for digital productsnot Dundas BI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dundas BI

  • The published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity
  • That figure reflects a limited time 35 percent promotional discount rather than list price
  • Licensing is by CPU core capacity rather than by user, so cost scales with server hardware
  • Dundas is now part of insightsoftware following acquisition
  • The page states that a pricing plan is worked out together with the vendor rather than published as a rate card

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

Dundas BI

$500/month
  • Professional$500/month
    • Full Platform
    • Embedding
    • Support
  • EnterpriseFree
    • Unlimited Users
    • Multi-tenant
    • Premium Support

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose Dundas BI if

  • You need white-labeling.
  • You work on Web, Embedded, Mobile.
  • You also want embedded analytics.
Dundas BI review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is Dundas BI or Optimizely better?
Neither clearly leads. Dundas BI starts at $500/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dundas BI or Optimizely?
Dundas BI starts at $500/month and Optimizely at $10000/year.
Does Dundas BI or Optimizely run on more platforms?
Dundas BI runs on Web, Embedded, Mobile. Optimizely runs on Web, Mobile.
What is Dundas BI best used for?
Dundas BI is most often used for embedding dashboards and analytics inside another application, self service business intelligence and ad hoc reporting, building custom data visualisations against open bi apis. Of those, embedding dashboards and analytics inside another application and self service business intelligence and ad hoc reporting are not what Optimizely is typically brought in for.
What can Dundas BI do that Optimizely cannot?
Dundas BI covers White-labeling, Embedded Analytics, Data Preparation, Custom Visualizations. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Web support, Mobile support.

Answered from the vendors’ own pages

Dundas BI: How much does Dundas BI cost?

Dundas BI does not publish specific pricing. The vendor emphasizes 'smarter licensing models to scale appropriately and achieve ROI rapidly' and offers 'custom plans that fit your needs' rather than standardized tiers. Customers must contact Dundas directly for pricing quotes tailored to their enterprise or embedded analytics use case.

Source
Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Dundas BI: What licensing options does Dundas BI offer?

Dundas BI describes their approach as flexible licensing designed to scale based on deployment needs. Specific licensing models and per-seat or concurrent-user costs are determined through custom quotes.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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