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Marketing · head to head

Optimizely vs SAP BusinessObjects

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
SAP BusinessObjects logo

SAP BusinessObjects

Business Intelligence

Enterprise business intelligence suite

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; SAP BusinessObjects sAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary
  • They diverge on capability: Optimizely covers A/B testing, SAP BusinessObjects covers Crystal Reports.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Optimizely and SAP BusinessObjects actually diverge.

Attributes where Optimizely and SAP BusinessObjects differ
AttributeOptimizelySAP BusinessObjects
Starting price$10000/year$400/month
Pricing modelquotesubscription
PlatformsWeb, MobileWeb, Desktop, Mobile
CategoryMarketingBusiness Intelligence
Founded20101972

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

Only in SAP BusinessObjects

  • Crystal Reports
  • Web Intelligence
  • Lumira
  • Analysis for Office
  • Live Office
  • SAP HANA
  • SAP ERP
  • Oracle

Both cover

  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot SAP BusinessObjects
  • Feature flagging and personalisation for digital productsnot SAP BusinessObjects

SAP BusinessObjects

  • Enterprise reportingnot Optimizely
  • Executive dashboardsnot Optimizely
  • Regulatory compliancenot Optimizely
  • Strategic planningnot Optimizely
  • Operational analyticsnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

SAP BusinessObjects

  • SAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

SAP BusinessObjects

$400/month
  • Standard$400/month
    • Core BI Tools
    • Web Intelligence
    • Crystal Reports
  • EnterpriseFree
    • Full Suite
    • Advanced Features
    • Premium Support

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose SAP BusinessObjects if

  • You need crystal reports.
  • You work on Web, Desktop, Mobile.
  • You also want web intelligence.
SAP BusinessObjects review

Questions people ask

Is Optimizely or SAP BusinessObjects better?
Neither clearly leads. Optimizely starts at $10000/year and SAP BusinessObjects at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or SAP BusinessObjects?
Optimizely starts at $10000/year and SAP BusinessObjects at $400/month.
Does Optimizely or SAP BusinessObjects run on more platforms?
Optimizely runs on Web, Mobile. SAP BusinessObjects runs on Web, Desktop, Mobile.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what SAP BusinessObjects is typically brought in for.
What can Optimizely do that SAP BusinessObjects cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. SAP BusinessObjects covers Crystal Reports, Web Intelligence, Lumira, Analysis for Office. Both handle Web support, Mobile support.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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