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Influencer Marketing · head to head

Cohley vs Dovetale

Cohley logo

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite
Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cohley no pricing information accessible from cached vendor page; Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
  • They diverge on capability: Cohley covers Photo content, Dovetale covers Creator discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cohley and Dovetale actually diverge.

Attributes where Cohley and Dovetale differ
AttributeCohleyDovetale
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20162006

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • A/B testing
  • Salesforce Commerce Cloud

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Direct messaging
  • Shopify integration
  • TikTok

Both cover

  • Performance analytics
  • Shopify
  • Instagram
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cohley

  • Product photographynot Dovetale
  • Video contentnot Dovetale
  • Customer reviewsnot Dovetale
  • Social contentnot Dovetale
  • Ad creativenot Dovetale

Dovetale

  • Creator partnershipsnot Cohley
  • Product giftingnot Cohley
  • Affiliate programsnot Cohley
  • Ambassador programsnot Cohley

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cohley

  • No pricing information accessible from cached vendor page

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Pricing, plan by plan

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Which should you pick?

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Questions people ask

Is Cohley or Dovetale better?
Neither clearly leads. Cohley starts at On request and Dovetale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cohley or Dovetale?
Dovetale has a free tier; the other does not. Paid plans start at On request for Cohley and Free for Dovetale.
Does Cohley or Dovetale run on more platforms?
Cohley runs on Web, Api. Dovetale runs on Web.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Cohley starts at On request.
What is Cohley best used for?
Cohley is most often used for product photography, video content, customer reviews, social content. Of those, product photography and video content are not what Dovetale is typically brought in for.
What can Cohley do that Dovetale cannot?
Cohley covers Photo content, Video content, Product reviews, Creator network. Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Both handle Performance analytics, Shopify, Instagram, Cloud deployment.

Answered from the vendors’ own pages

Cohley: What is Cohley pricing?

Cohley, an influencer marketing platform, does not publish pricing on its cached page. Specific rates for Cohley's full-funnel platform or managed services offerings require contacting the company directly.

Source
Dovetale: What is Shopify Collabs and what does it cost?

Shopify Collabs is described as 'an influencer application for collaborating with brands' that offers 'affiliate app that can keep up.' No pricing tiers, costs, trial details, or feature-based limitations are detailed on the landing page.

Source
Dovetale: How do I access Shopify Collabs pricing information?

Visitors are directed to log in at collabs.shopify.com or contact Shopify directly for details about available options and costs.

Source
Dovetale: Who is Shopify Collabs designed for?

Shopify Collabs is an affiliate tool for influencers and content creators collaborating with brands. The landing page emphasizes helping content business owners earn more money through affiliate partnerships, though specific payment structures and commission rates are not published.

Source
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