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Software · head to head

Dovetale vs Cohley

Dovetale logo

Dovetale

Software

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite
C

Cohley

Software

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).
  • They diverge on capability: Dovetale covers Creator discovery, Cohley covers Photo content.

Where they differ

Only the attributes on which Dovetale and Cohley actually diverge.

Attributes where Dovetale and Cohley differ
AttributeDovetaleCohley
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Api
Founded20062016

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Direct messaging
  • Shopify integration
  • TikTok

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • A/B testing
  • Salesforce Commerce Cloud

Both cover

  • Performance analytics
  • Shopify
  • Instagram
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot Cohley
  • Product giftingnot Cohley
  • Affiliate programsnot Cohley
  • Ambassador programsnot Cohley

Cohley

  • Product photographynot Dovetale
  • Video contentnot Dovetale
  • Customer reviewsnot Dovetale
  • Social contentnot Dovetale
  • Ad creativenot Dovetale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Which should you pick?

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Questions people ask

Is Dovetale or Cohley better?
Neither clearly leads. Dovetale starts at Free and Cohley at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or Cohley?
Dovetale has a free tier; the other does not. Paid plans start at Free for Dovetale and On request for Cohley.
Does Dovetale or Cohley run on more platforms?
Dovetale runs on Web. Cohley runs on Web, Api.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Cohley starts at On request.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Cohley is typically brought in for.
What can Dovetale do that Cohley cannot?
Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Cohley covers Photo content, Video content, Product reviews, Creator network. Both handle Performance analytics, Shopify, Instagram, Cloud deployment.
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