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Software · head to head

Convert vs Custify

Convert logo

Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Custify logo

Custify

Software

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Custify no mobile app for on-the-go customer success management
  • They diverge on capability: Convert covers A/B testing, Custify covers Health scores.

Where they differ

Only the attributes on which Convert and Custify actually diverge.

Attributes where Convert and Custify differ
AttributeConvertCustify
Starting price$1000/month$399/month
Pricing modelquoteUnknown
Founded20122017

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • English language support

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • Salesforce
  • HubSpot
  • Intercom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Custify
  • Server-side experimentation and feature flaggingnot Custify
  • Personalising site content to visitor segmentsnot Custify

Custify

  • Customer Successnot Convert
  • Saasnot Convert
  • Automationnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Questions people ask

Is Convert or Custify better?
Neither clearly leads. Convert starts at $1000/month and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Custify?
Convert starts at $1000/month and Custify at $399/month.
Does Convert or Custify run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Custify is typically brought in for.
What can Convert do that Custify cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Custify covers Health scores, Playbooks, Task automation, Customer 360. Both handle Web support.

Answered from the vendors’ own pages

Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
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Related pages

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