Softwr

HR & Recruiting · head to head

Culture Amp vs Folk

Culture Amp logo

Culture Amp

HR & Recruiting

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
Folk logo

Folk

All industries

The CRM that works for you, not the other way around

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Folk has a free tier, so it costs nothing to try first.
  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; Folk no native mobile app, only works through mobile browser which is not optimized for phones
  • They diverge on capability: Culture Amp covers Employee engagement surveys, Folk covers Contact management.

Where they differ

Only the attributes on which Culture Amp and Folk actually diverge.

Attributes where Culture Amp and Folk differ
AttributeCulture AmpFolk
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
CategoryHR & RecruitingAll industries
Founded20092020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Only in Folk

  • Contact management
  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters

Both cover

  • GDPR
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot Folk
  • Performance reviews and development planning across an organisationnot Folk

Folk

  • Contact managementnot Culture Amp
  • Sales outreachnot Culture Amp
  • Networkingnot Culture Amp
  • Recruitmentnot Culture Amp
  • Investor relationsnot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Choose Folk if

  • You need contact management.
  • You want to start without paying.
  • You also want email tracking.
Folk review

Questions people ask

Is Culture Amp or Folk better?
Neither clearly leads. Culture Amp starts at On request and Folk at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or Folk?
Folk has a free tier; the other does not. Paid plans start at On request for Culture Amp and Free for Folk.
Does Culture Amp or Folk run on more platforms?
Culture Amp runs on Web, Ios, Android, Api. Folk runs on Web.
Can I use Folk for free?
Yes. Folk has a free tier, so you can try it without paying. Culture Amp starts at On request.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what Folk is typically brought in for.
What can Culture Amp do that Folk cannot?
Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Folk covers Contact management, Email tracking, Mail merge, Chrome extension. Both handle GDPR, Data encryption.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
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Related pages

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