Customer Support · head to head
Cresta vs Streak

Cresta
Customer Support
Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform
- From
- On request
- Free plan
- No
The short version
- Only Streak has a free tier, so it costs nothing to try first.
- Each has a real cost: Cresta cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.; Streak the free tier is email tools only, with pipelines, contact records and automation all requiring the Pro plan
- They diverge on capability: Cresta covers Real-time agent assist, Streak covers Pipeline management.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Cresta and Streak actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cresta
- Real-time agent assist
- Autonomous AI Agent
- Conversation intelligence
- Automated quality management
- Behavioural coaching
- Knowledge surfacing
- Multilingual deployment
- Supervisor dashboards
Only in Streak
- Pipeline management
- Email tracking
- Automation
- Document tracking
- Live engagement metrics
- Gmail
- Outlook
- Google Sheets
What people use each for
The jobs each tool is most often brought in to do.
Cresta
- A 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent Genesys deploymentnot Streak
- An insurance contact centre replacing manual QA sampling of two per cent of calls with automated scoring of every call for regulatory evidencenot Streak
- A retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claimsnot Streak
- A contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scoresnot Streak
Streak
- Managing sales pipelines directly inside Gmailnot Cresta
- Tracking email opens and running mail merges from an inboxnot Cresta
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cresta
- Cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
- Pricing is not published and contracts are seat-based and annual at enterprise scale, which in practice means six-figure commitments and a procurement cycle measured in months rather than weeks.
- Real-time guidance only pays back where conversation outcomes are measurable and repeatable, so support teams handling long, varied, low-volume cases rarely recover the licence cost.
- Deploying real-time assist requires agents to accept on-screen prompting mid-call, and contact centres with strong union representation or experienced tenured agents frequently see adoption resistance that no amount of model quality fixes.
- Automated quality scoring changes what agents are measured on, and organisations that switch from human QA without rewriting their evaluation rubric and appeals process create industrial-relations problems that surface months after go-live.
Streak
- The free tier is email tools only, with pipelines, contact records and automation all requiring the Pro plan
- Free mail merge is capped at 50 a day
- The entry paid plan is $49 per user per month, which is high for a CRM that lives inside Gmail
- Integrations require a paid plan
Pricing, plan by plan
Cresta
On request- Cresta$undefined/year
- AI Agent
- Agent Assist
- Conversation Intelligence
Streak
Free- FreeFree
- Email tracking
- Mail merge 50 per day
- Snippets
- Pro$49/month
- Core CRM features
- Mail merge
- Shared pipelines
- Pro+$69/month
- Advanced reports
- Integrations and automations
- Archived users
- Enterprise$129/month
- Custom roles
- Data validation
- Dedicated support
Which should you pick?
Choose Cresta if
- You need real-time agent assist.
- You work on Web, API.
- You also want autonomous ai agent.
Choose Streak if
- You need pipeline management.
- You want to start without paying.
- You also want email tracking.
Questions people ask
- Is Cresta or Streak better?
- Neither clearly leads. Cresta starts at On request and Streak at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cresta or Streak?
- Streak has a free tier; the other does not. Paid plans start at On request for Cresta and Free for Streak.
- Does Cresta or Streak run on more platforms?
- Cresta runs on Web, API. Streak runs on Web.
- Can I use Streak for free?
- Yes. Streak has a free tier, so you can try it without paying. Cresta starts at On request.
- What is Cresta best used for?
- Cresta is most often used for a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment, an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence, a retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claims, a contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scores. Of those, a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment and an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence are not what Streak is typically brought in for.
- What can Cresta do that Streak cannot?
- Cresta covers Real-time agent assist, Autonomous AI Agent, Conversation intelligence, Automated quality management. Streak covers Pipeline management, Email tracking, Automation, Document tracking.
Answered from the vendors’ own pages
Cresta: Does Cresta replace my contact centre platform?
No. It is designed to sit on top of NICE, Genesys, Five9, Amazon Connect and similar platforms, which is why it is chosen where a full CCaaS migration is not feasible.
Streak: Is there a free version of Streak?
Yes, Streak offers a free tier with email tracking, mail merge up to 50 per day, snippets, and other basic features forever at no cost.
SourceCresta: What does it cost?
Cresta does not publish pricing. Contracts are seat-based and annual, and at the enterprise scale it sells into they are typically six figures per year.
Streak: What discount is available for annual billing?
Streak offers a 20% discount when you pay annually instead of monthly on all paid plans.
SourceCresta: Is it viable for a contact centre under 100 seats?
Rarely. The commercial model, implementation effort and required outcome measurement all assume several hundred seats or more.
Streak: What is the difference between Pro and Pro+ plans?
Pro+ costs $69 per month versus $49 for Pro and adds advanced reports, integrations, automations, and increases AI credits from 20 to 150 per user per month.
SourceCresta: Who owns Cresta?
It is an independent venture-backed company, having raised roughly 282 million USD in total including a 125 million USD Series D in November 2024 co-led by World Innovation Lab and the Qatar Investment Authority.
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- Streak vs LeadSquared
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