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ConvertKit vs Kajabi

ConvertKit logo

ConvertKit

News

The creator platform for digital professionals

From
Free
Rated
-
Full reviewWebsite
Kajabi logo

Kajabi

LMS

All-in-one platform for knowledge entrepreneurs

From
$143/month
Rated
-
Full reviewWebsite

The short version

  • Only ConvertKit has a free tier, so it costs nothing to try first.
  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Kajabi starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • They diverge on capability: ConvertKit covers Landing pages, Kajabi covers Course builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which ConvertKit and Kajabi actually diverge.

Attributes where ConvertKit and Kajabi differ
AttributeConvertKitKajabi
Starting priceFree$143/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, iOS, Android
CategoryNewsLMS
Founded20132010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates
  • Slack

Only in Kajabi

  • Course builder
  • Website builder
  • Sales funnels
  • Memberships
  • Communities
  • Mobile app
  • Analytics
  • Mailchimp

Both cover

  • Email marketing
  • Stripe
  • Zapier
  • PayPal
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Kajabi
  • Selling paid subscriptions and digital products to a mailing listnot Kajabi

Kajabi

  • Solo creators launching single digital products or coursesnot ConvertKit
  • Small coaching businesses with course, community, and email marketing needsnot ConvertKit
  • Multi-product creators requiring customisation and white-label optionsnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Kajabi

  • Starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • Starter and Basic tiers support only 1 community each; Growth tier caps at 1 community (Pro tier reaches 3)
  • Payment processing fees 2.9%–2.7% (Kajabi Payments) plus 5%–0.5% for third-party providers, tiered by plan
  • Admin user allowances escalate significantly: Starter (default 1), Basic (2), Growth (11), Pro (26)

Pricing, plan by plan

ConvertKit

Free
  • FreeFree
    • Up to 10,000 subscribers
    • Unlimited landing pages and forms
    • Unlimited email broadcasts
  • Creator$33/month
    • Up to 1,000 subscribers
    • Unlimited visual automations
    • Email sequences
  • Pro$66/month
    • Up to 1,000 subscribers
    • Everything in Creator plan
    • Subscriber engagement scoring

Kajabi

$143/month
  • Basic$179/month
    • 5 products
    • 1 community
    • 2,500 contacts
  • Growth$249/month
    • 50 products
    • 1 community
    • 25,000 contacts
  • Pro$499/month
    • Unlimited products
    • 3 communities
    • 100,000 contacts

Which should you pick?

Choose ConvertKit if

  • You need landing pages.
  • You want to start without paying.
  • You also want subscriber tagging.
ConvertKit review

Choose Kajabi if

  • You need course builder.
  • You work on Web, iOS, Android.
  • You also want website builder.
Kajabi review

Questions people ask

Is ConvertKit or Kajabi better?
Neither clearly leads. ConvertKit starts at Free and Kajabi at $143/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Kajabi?
ConvertKit has a free tier; the other does not. Paid plans start at Free for ConvertKit and $143/month for Kajabi.
Does ConvertKit or Kajabi run on more platforms?
ConvertKit runs on Web. Kajabi runs on Web, iOS, Android.
Can I use ConvertKit for free?
Yes. ConvertKit has a free tier, so you can try it without paying. Kajabi starts at $143/month.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Kajabi is typically brought in for.
What can ConvertKit do that Kajabi cannot?
ConvertKit covers Landing pages, Subscriber tagging, Automation workflows, Digital product sales. Kajabi covers Course builder, Website builder, Sales funnels, Memberships. Both handle Email marketing, Stripe, Zapier, PayPal.

Answered from the vendors’ own pages

ConvertKit: How much does ConvertKit cost?

ConvertKit offers a free tier and two paid plans: Creator at $33/month (annual $390/year saving $78) and Pro at $66/month (annual $790/year saving $158). All plans include unlimited landing pages, email broadcasts, and audience management features.

Source
Kajabi: How much does Kajabi cost?

Kajabi offers three subscription plans: Basic at $179/month (or $143/month annual), Growth at $249/month (or $199/month annual), and Pro at $499/month (or $399/month annual). A 30-day free trial is available.

Source
ConvertKit: What does the free ConvertKit plan include?

The free plan supports up to 10,000 subscribers with unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales. No credit card required to start.

Source
Kajabi: What are the payment processing fees on Kajabi?

Kajabi charges payment processing fees through Kajabi Payments: 2.9% + $0.30 on Basic plan, 2.8% + $0.30 on Growth plan, and 2.7% + $0.30 on Pro plan. Third-party providers charge lower rates (2%, 1%, and 0.5% respectively, excluding PayPal).

Source
ConvertKit: What are the subscriber limits on ConvertKit plans?

The free plan supports up to 10,000 subscribers. Both Creator and Pro paid tiers support up to 1,000 subscribers. This creates a subscriber limit decrease when upgrading from free to paid plans.

Source
Kajabi: How many contacts can I store on each Kajabi plan?

Basic plan supports 2,500 contacts, Growth plan supports 25,000 contacts, and Pro plan supports 100,000 contacts with unlimited products and 3 communities.

Source
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