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CRM & Sales · head to head

Cloze vs Affinity

Cloze logo

Cloze

CRM & Sales

Relationship management for professionals

From
$50/month
Rated
-
Full reviewWebsite
Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: Cloze covers Communication history, Affinity covers Deal tracking.

Where they differ

Only the attributes on which Cloze and Affinity actually diverge.

Attributes where Cloze and Affinity differ
AttributeClozeAffinity
Starting price$50/month$49/month
PlatformsWeb, Ios, AndroidWeb
Founded20122013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cloze

  • Communication history
  • Relationship insights
  • Task management
  • Twitter
  • Phone
  • Ios support
  • Android support

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Crunchbase
  • SOC2

Both cover

  • Contact management
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Cloze

  • CRM that builds contact records automatically from email and calendarnot Affinity
  • Tracking relationships and follow ups without manual data entrynot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Cloze
  • Automatic capture of email and meeting activity into relationship recordsnot Cloze
  • Finding warm introductions through existing relationship networksnot Cloze
  • Investor relations and fundraising trackingnot Cloze
  • Portfolio company support and reportingnot Cloze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Cloze if

  • You need communication history.
  • You work on Web, Ios, Android.
  • You also want relationship insights.
Cloze review

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.
Affinity review

Questions people ask

Is Cloze or Affinity better?
Neither clearly leads. Cloze starts at $50/month and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cloze or Affinity?
Cloze starts at $50/month and Affinity at $49/month.
Does Cloze or Affinity run on more platforms?
Cloze runs on Web, Ios, Android. Affinity runs on Web.
What is Cloze best used for?
Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Affinity is typically brought in for.
What can Cloze do that Affinity cannot?
Cloze covers Communication history, Relationship insights, Task management, Twitter. Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Crunchbase. Both handle Contact management, Integration aggregation, Gmail, Outlook.
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Related pages

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