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Software · head to head

Clay vs Userpilot

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Userpilot logo

Userpilot

Software

Product analytics and in-app onboarding platform.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Userpilot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Userpilot starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier

Where they differ

Only the attributes on which Clay and Userpilot actually diverge.

Attributes where Clay and Userpilot differ
AttributeClayUserpilot
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, iOS, Android, API
Founded2021Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Userpilot

Nothing recorded that Clay does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Userpilot
  • Building automated outbound research and outreach workflowsnot Userpilot

Userpilot

  • SaaS companies optimising user onboarding and activationnot Clay
  • Product teams collecting user feedback and identifying churn drivers via session replaynot Clay
  • Customer success teams using in-app guides and contextual helpnot Clay
  • Growth teams orchestrating multi-channel campaigns across email and in-appnot Clay
  • Product managers measuring adoption and engagement across user cohortsnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Userpilot

  • Starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
  • Large price jump from Starter ($299/mo) to Growth ($849/mo), nearly 3x increase
  • Growth tier scales to 100,000 MAU but does not publish pricing for higher volumes, requiring Enterprise negotiation
  • Session replay and mobile engagement are optional add-ons in Growth tier, not included in base pricing
  • Enterprise pricing not published; custom negotiations required for large-scale deployments

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Userpilot

Free
  • Starter$299/month
    • Up to 2,000 monthly active users
    • In-app engagement
    • User segmentation
  • Growth$849/month (marked 'Most Popular')
    • 2,000 to 100,000 monthly active users
    • All Starter features
    • Advanced product analytics
  • Enterprise$null/variable
    • Custom monthly active user levels
    • All Growth features
    • Premium integrations

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose Userpilot if

  • You want to start without paying.
  • You work on Web, iOS, Android, API.
Userpilot review

Questions people ask

Is Clay or Userpilot better?
Neither clearly leads. Clay starts at On request and Userpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Userpilot?
Userpilot has a free tier; the other does not. Paid plans start at On request for Clay and Free for Userpilot.
Does Clay or Userpilot run on more platforms?
Clay runs on Web. Userpilot runs on Web, iOS, Android, API.
Can I use Userpilot for free?
Yes. Userpilot has a free tier, so you can try it without paying. Clay starts at On request.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Userpilot is typically brought in for.
What can Clay do that Userpilot cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration.

Answered from the vendors’ own pages

Userpilot: What is included in the free trial?

Userpilot offers a free 14-day trial without requiring a credit card, providing full access to the Starter tier features.

Source
Userpilot: Does Userpilot include session replay?

Session replay is available in the Growth tier as an optional add-on for watching real user sessions and identifying friction points.

Source
Userpilot: What integrations does Userpilot support?

Userpilot integrates with HubSpot, Salesforce, Segment, Google Analytics, Amplitude, Mixpanel, Heap, Zendesk, Intercom and Google Tag Manager. Additional integrations can be requested.

Source
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Related pages

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