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HubSpot vs Userpilot

HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Userpilot logo

Userpilot

SaaS

Product analytics and in-app onboarding platform.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Userpilot starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier

Where they differ

Only the attributes on which HubSpot and Userpilot actually diverge.

Attributes where HubSpot and Userpilot differ
AttributeHubSpotUserpilot
Pricing modelfreemiumsubscription
PlatformsWeb, Mobile, CloudWeb, iOS, Android, API
CategoryAll industriesSaaS
Founded2006Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in Userpilot

Nothing recorded that HubSpot does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Userpilot
  • Organisations requiring integration with 2,000+ third-party applicationsnot Userpilot
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Userpilot

Userpilot

  • SaaS companies optimising user onboarding and activationnot HubSpot
  • Product teams collecting user feedback and identifying churn drivers via session replaynot HubSpot
  • Customer success teams using in-app guides and contextual helpnot HubSpot
  • Growth teams orchestrating multi-channel campaigns across email and in-appnot HubSpot
  • Product managers measuring adoption and engagement across user cohortsnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Userpilot

  • Starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
  • Large price jump from Starter ($299/mo) to Growth ($849/mo), nearly 3x increase
  • Growth tier scales to 100,000 MAU but does not publish pricing for higher volumes, requiring Enterprise negotiation
  • Session replay and mobile engagement are optional add-ons in Growth tier, not included in base pricing
  • Enterprise pricing not published; custom negotiations required for large-scale deployments

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Userpilot

Free
  • Starter$299/month
    • Up to 2,000 monthly active users
    • In-app engagement
    • User segmentation
  • Growth$849/month (marked 'Most Popular')
    • 2,000 to 100,000 monthly active users
    • All Starter features
    • Advanced product analytics
  • Enterprise$null/variable
    • Custom monthly active user levels
    • All Growth features
    • Premium integrations

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose Userpilot if

  • You want to start without paying.
  • You work on Web, iOS, Android, API.
Userpilot review

Questions people ask

Is HubSpot or Userpilot better?
Neither clearly leads. HubSpot starts at Free and Userpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Userpilot?
HubSpot starts at Free and Userpilot at Free.
Does HubSpot or Userpilot run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Userpilot runs on Web, iOS, Android, API.
Can I use HubSpot for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Userpilot is typically brought in for.
What can HubSpot do that Userpilot cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline.

Answered from the vendors’ own pages

Userpilot: What is included in the free trial?

Userpilot offers a free 14-day trial without requiring a credit card, providing full access to the Starter tier features.

Source
Userpilot: Does Userpilot include session replay?

Session replay is available in the Growth tier as an optional add-on for watching real user sessions and identifying friction points.

Source
Userpilot: What integrations does Userpilot support?

Userpilot integrates with HubSpot, Salesforce, Segment, Google Analytics, Amplitude, Mixpanel, Heap, Zendesk, Intercom and Google Tag Manager. Additional integrations can be requested.

Source
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Related pages

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