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Software · head to head

Apollo.io vs Userpilot

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Userpilot logo

Userpilot

Software

Product analytics and in-app onboarding platform.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Userpilot starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier

Where they differ

Only the attributes on which Apollo.io and Userpilot actually diverge.

Attributes where Apollo.io and Userpilot differ
AttributeApollo.ioUserpilot
PlatformsWebWeb, iOS, Android, API
Founded2020Unknown

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Userpilot

Nothing recorded that Apollo.io does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Userpilot
  • Prospect researchnot Userpilot
  • Sales automationnot Userpilot

Userpilot

  • SaaS companies optimising user onboarding and activationnot Apollo.io
  • Product teams collecting user feedback and identifying churn drivers via session replaynot Apollo.io
  • Customer success teams using in-app guides and contextual helpnot Apollo.io
  • Growth teams orchestrating multi-channel campaigns across email and in-appnot Apollo.io
  • Product managers measuring adoption and engagement across user cohortsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Userpilot

  • Starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
  • Large price jump from Starter ($299/mo) to Growth ($849/mo), nearly 3x increase
  • Growth tier scales to 100,000 MAU but does not publish pricing for higher volumes, requiring Enterprise negotiation
  • Session replay and mobile engagement are optional add-ons in Growth tier, not included in base pricing
  • Enterprise pricing not published; custom negotiations required for large-scale deployments

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Userpilot

Free
  • Starter$299/month
    • Up to 2,000 monthly active users
    • In-app engagement
    • User segmentation
  • Growth$849/month (marked 'Most Popular')
    • 2,000 to 100,000 monthly active users
    • All Starter features
    • Advanced product analytics
  • Enterprise$null/variable
    • Custom monthly active user levels
    • All Growth features
    • Premium integrations

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Userpilot if

  • You want to start without paying.
  • You work on Web, iOS, Android, API.
Userpilot review

Questions people ask

Is Apollo.io or Userpilot better?
Neither clearly leads. Apollo.io starts at Free and Userpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Userpilot?
Apollo.io starts at Free and Userpilot at Free.
Does Apollo.io or Userpilot run on more platforms?
Apollo.io runs on Web. Userpilot runs on Web, iOS, Android, API.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Userpilot is typically brought in for.
What can Apollo.io do that Userpilot cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation.

Answered from the vendors’ own pages

Userpilot: What is included in the free trial?

Userpilot offers a free 14-day trial without requiring a credit card, providing full access to the Starter tier features.

Source
Userpilot: Does Userpilot include session replay?

Session replay is available in the Growth tier as an optional add-on for watching real user sessions and identifying friction points.

Source
Userpilot: What integrations does Userpilot support?

Userpilot integrates with HubSpot, Salesforce, Segment, Google Analytics, Amplitude, Mixpanel, Heap, Zendesk, Intercom and Google Tag Manager. Additional integrations can be requested.

Source
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Related pages

More on Apollo.io

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