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Automation Integration · head to head

Celigo vs Marketing Evolution

Celigo logo

Celigo

Automation Integration

The iPaaS platform for mid-market and enterprise

From
$400/month
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Celigo prices are not published on any of the three editions; Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Celigo covers App integration, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Celigo and Marketing Evolution actually diverge.

Attributes where Celigo and Marketing Evolution differ
AttributeCeligoMarketing Evolution
Starting price$400/month$5000/month
PlatformsWeb, MobileWeb, Api, Analytics
CategoryAutomation IntegrationMarketing

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), founded (2008).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Celigo

  • App integration
  • Process automation
  • Master data management
  • API management
  • Workflow builder
  • Error handling
  • Analytics
  • 800+ apps

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Celigo

  • Integrating NetSuite with ecommerce and CRM systemsnot Marketing Evolution
  • Prebuilt integration templates between common business applicationsnot Marketing Evolution
  • Building custom flows between internal systemsnot Marketing Evolution
  • Governance and auditability over integrations on the higher editionsnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Celigo
  • Attribution modeling and customer journey reconstructionnot Celigo
  • AI-agent-ready marketing data context and business ontologynot Celigo
  • Marketing budget planning and scenario simulation with Darwin toolnot Celigo
  • Cross-channel performance monitoring and KPI standardizationnot Celigo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Celigo

  • Prices are not published on any of the three editions
  • Billed on endpoints and flows, so the cost is driven by how many systems you connect rather than by volume through them
  • API Builder, lookup caching and a sandbox all require the Professional edition
  • Single sign-on is optional on Standard and included from Professional up
  • Unlimited endpoints and the full governance features are Enterprise only

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Celigo

$400/month
  • Growth$400/month
    • 50 integrations
    • Basic support
  • Scale$1200/month
    • Unlimited integrations
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Celigo if

  • You need app integration.
  • You work on Web, Mobile.
  • You also want process automation.
Celigo review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Celigo or Marketing Evolution better?
Neither clearly leads. Celigo starts at $400/month and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Celigo or Marketing Evolution?
Celigo starts at $400/month and Marketing Evolution at $5000/month.
Does Celigo or Marketing Evolution run on more platforms?
Celigo runs on Web, Mobile. Marketing Evolution runs on Web, Api, Analytics.
What is Celigo best used for?
Celigo is most often used for integrating netsuite with ecommerce and crm systems, prebuilt integration templates between common business applications, building custom flows between internal systems, governance and auditability over integrations on the higher editions. Of those, integrating netsuite with ecommerce and crm systems and prebuilt integration templates between common business applications are not what Marketing Evolution is typically brought in for.
What can Celigo do that Marketing Evolution cannot?
Celigo covers App integration, Process automation, Master data management, API management. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle SOC2.

Answered from the vendors’ own pages

Celigo: How much does Celigo cost?

Celigo pricing is not publicly disclosed; the vendor requires direct contact with sales to obtain pricing quotes based on your endpoint and workflow requirements.

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Celigo: What is Celigo's pricing model?

Celigo uses a flat-rate subscription model based on endpoints and flows, not per-transaction costs; customers must contact sales for actual pricing for each tier.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Celigo: Is there a free trial for Celigo?

Yes, Celigo offers a 30-day free trial with unlimited access to the platform; no credit card is required to start the trial.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
Celigo: What are the Celigo pricing tiers?

Celigo offers Standard, Professional, and Enterprise editions; specific pricing for each is not published and requires sales contact, with Enterprise including unlimited endpoints and premium support.

Source
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