Softwr

Automotive · head to head

Cars.com vs CarGurus

Cars.com logo

Cars.com

Automotive

Your trusted automotive marketplace

From
$299/month
Rated
-
CarGurus logo

CarGurus

Automotive

Smart car marketplace with deal analysis

From
$249/month
Rated
-

The short version

  • They diverge on capability: Cars.com covers Marketplace access, CarGurus covers AI deal scoring.

Where they differ

Only the attributes on which Cars.com and CarGurus actually diverge.

Attributes where Cars.com and CarGurus differ
AttributeCars.comCarGurus
Starting price$299/month$249/month
Founded19982006

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Mobile, App), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cars.com

  • Marketplace access
  • Dealer profile
  • Performance tracking
  • Mobile responsive
  • Photo and video gallery
  • Consumer research tools
  • Email marketing
  • Lead scoring

Only in CarGurus

  • AI deal scoring
  • Market pricing analysis
  • Dealer metrics
  • Inventory insights
  • Photo management
  • Consumer reviews
  • Marketing automation
  • Email services

Both cover

  • Vehicle listing
  • Lead generation
  • CRM systems
  • DMS platforms
  • Inventory sync
  • SSL encryption
  • Secure authentication
  • Data protection

What people use each for

The jobs each tool is most often brought in to do.

Cars.com

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

CarGurus

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cars.com

  • Cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture

CarGurus

Nothing recorded yet. See the CarGurus review.

Pricing, plan by plan

Cars.com

$299/month
  • Basic$299/month
    • Vehicle listings
    • Marketplace visibility
    • Basic lead management
  • Standard$699/month
    • Everything in Basic
    • Advanced lead tools
    • CRM integration
  • Premium$1199/month
    • Everything in Standard
    • Priority placement
    • Marketing support

CarGurus

$249/month
  • Essential$249/month
    • Vehicle listing
    • Basic lead management
    • Pricing data
  • Pro$599/month
    • Everything in Essential
    • Advanced pricing intelligence
    • Lead scoring
  • Enterprise$1299/month
    • Everything in Pro
    • Custom pricing
    • Dedicated support

Which should you pick?

Choose Cars.com if

  • You need marketplace access.
  • You work on Web, Mobile, App.
  • You also want dealer profile.

Choose CarGurus if

  • You need ai deal scoring.
  • You work on Web, Mobile, App.
  • You also want market pricing analysis.

Questions people ask

Is Cars.com or CarGurus better?
Neither clearly leads. Cars.com starts at $299/month and CarGurus at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cars.com or CarGurus?
Cars.com starts at $299/month and CarGurus at $249/month.
Does Cars.com or CarGurus run on more platforms?
Both run on Web, Mobile, App, so platform support will not decide this one for you.
What is Cars.com best used for?
Cars.com is most often used for dealership management, service scheduling, inventory management, sales operations.
What can Cars.com do that CarGurus cannot?
Cars.com covers Marketplace access, Dealer profile, Performance tracking, Mobile responsive. CarGurus covers AI deal scoring, Market pricing analysis, Dealer metrics, Inventory insights. Both handle Vehicle listing, Lead generation, CRM systems, DMS platforms.

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