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Employee Engagement · head to head

Caroo vs Profit.co

Caroo logo

Caroo

Employee Engagement

Curated employee gifting with published per gift prices and flat rate global shipping

From
$25/one-time
Rated
-
Full reviewWebsite
Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Profit.co has a free tier, so it costs nothing to try first.
  • Each has a real cost: Caroo this is a physical goods business, so the real failure modes are stock availability, customs delays and gifts arriving after the anniversary they were meant to mark, none of which the platform can fully control.; Profit.co no published pricing at all; every deal is a custom proposal built with their sales team
  • They diverge on capability: Caroo covers Curated gift boxes, Profit.co covers OKR management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Caroo and Profit.co actually diverge.

Attributes where Caroo and Profit.co differ
AttributeCarooProfit.co
Starting price$25/one-timeFree
Pricing modelPer gift plus flat rate shippingsubscription
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
FoundedUnknown2018

Identical on both: user rating (Not yet rated), category (Employee Engagement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Caroo

  • Curated gift boxes
  • Recipient choice
  • Flat rate global shipping
  • Caroo+ premium
  • Address collection
  • Anniversary programmes
  • Branded experience
  • Delivery tracking

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

What people use each for

The jobs each tool is most often brought in to do.

Caroo

  • A remote first company sending onboarding gifts to new starters whose home addresses HR does not hold and does not want to ask for by emailnot Profit.co
  • An HR team running work anniversary gifting on a tiered schedule without maintaining a spreadsheet and a courier accountnot Profit.co
  • A manager wanting to send a recognition gift where the recipient chooses, avoiding the problem of gifting food to someone with dietary restrictionsnot Profit.co
  • A company budgeting gifting per head for the year and needing published prices to build the budget before procurementnot Profit.co

Profit.co

  • Running OKRs across an organisationnot Caroo
  • Performance reviews and goal trackingnot Caroo
  • Project portfolio management alongside objectivesnot Caroo
  • Balanced scorecard reportingnot Caroo
  • Building KPI dashboards from prebuilt templatesnot Caroo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Caroo

  • This is a physical goods business, so the real failure modes are stock availability, customs delays and gifts arriving after the anniversary they were meant to mark, none of which the platform can fully control.
  • Flat rate 6.99 US dollar global shipping applies to shipping, not to duties and taxes, so international recipients can face unexpected import charges that undermine the gesture entirely.
  • Caroo+ at 1,398 US dollars a year only pays back at meaningful volume, and a company sending a few dozen gifts a year is better off paying shipping per gift, which the pricing page does not make obvious.
  • International catalogue depth is far below the United States catalogue, so a distributed team gets a noticeably worse selection outside North America while the intent was to treat everyone the same.
  • Gifting has no measurable retention or engagement outcome, so a people team asked to justify the spend against a wellbeing or recognition platform with reporting will struggle, because Caroo produces delivery data rather than engagement data.

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

Pricing, plan by plan

Caroo

$25/one-time
  • Pay per gift$25/one-time
    • Gifts priced from about 25 to 62 US dollars each
    • Flat 6.99 US dollar global shipping per gift
    • No subscription, contract or platform fee
  • Caroo+$1398/year
    • Free standard shipping on eligible gifts
    • Tiered work anniversary programmes
    • Branded gifting experience and recipient messaging

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

Which should you pick?

Choose Caroo if

  • You need curated gift boxes.
  • You also want recipient choice.
Caroo review

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.
Profit.co review

Questions people ask

Is Caroo or Profit.co better?
Neither clearly leads. Caroo starts at $25/one-time and Profit.co at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Caroo or Profit.co?
Profit.co has a free tier; the other does not. Paid plans start at $25/one-time for Caroo and Free for Profit.co.
Does Caroo or Profit.co run on more platforms?
Caroo runs on Web. Profit.co runs on Web, Ios, Android, Api.
Can I use Profit.co for free?
Yes. Profit.co has a free tier, so you can try it without paying. Caroo starts at $25/one-time.
What is Caroo best used for?
Caroo is most often used for a remote first company sending onboarding gifts to new starters whose home addresses hr does not hold and does not want to ask for by email, an hr team running work anniversary gifting on a tiered schedule without maintaining a spreadsheet and a courier account, a manager wanting to send a recognition gift where the recipient chooses, avoiding the problem of gifting food to someone with dietary restrictions, a company budgeting gifting per head for the year and needing published prices to build the budget before procurement. Of those, a remote first company sending onboarding gifts to new starters whose home addresses hr does not hold and does not want to ask for by email and an hr team running work anniversary gifting on a tiered schedule without maintaining a spreadsheet and a courier account are not what Profit.co is typically brought in for.
What can Caroo do that Profit.co cannot?
Caroo covers Curated gift boxes, Recipient choice, Flat rate global shipping, Caroo+ premium. Profit.co covers OKR management, Goal alignment, Key result tracking, Task management.

Answered from the vendors’ own pages

Caroo: Does Caroo publish prices?

Yes, unusually for this category. Gifts run from about 25 to 62 US dollars, shipping is a flat 6.99 US dollars globally, and Caroo+ is 1,398 US dollars a year.

Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
Caroo: Is a subscription required?

No. You can pay per gift plus shipping with no contract. Caroo+ is optional and only worth it at volume.

Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
Caroo: Does the flat shipping rate cover customs and duties?

No. It covers shipping. Import duties and taxes in the destination country are separate and can surprise international recipients.

Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
Caroo: How does Caroo get employee home addresses?

It collects them from recipients directly rather than requiring HR to hold them, which is the operational step most internal gifting programmes fail on.

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