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Influencer Marketing · head to head

Tapfiliate vs Voluum

Tapfiliate logo

Tapfiliate

Influencer Marketing

Cloud-based affiliate tracking software

From
$74/month
Rated
-
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Tapfiliate setup and configuration requires technical knowledge for API integrations; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Tapfiliate covers Affiliate tracking, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Tapfiliate and Voluum actually diverge.

Attributes where Tapfiliate and Voluum differ
AttributeTapfiliateVoluum
Starting price$74/month$199/month
Pricing modelUnknownsubscription
PlatformsWeb, CloudWeb, Mobile
CategoryInfluencer MarketingAffiliate Marketing

Identical on both: free tier (No), user rating (Not yet rated), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Tapfiliate

  • Affiliate tracking
  • Multi-level marketing
  • Recurring commissions
  • Custom branding
  • Real-time reporting
  • Stripe
  • Shopify
  • WooCommerce

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Tapfiliate

  • affiliate marketing managementnot Voluum
  • Workflow automationnot Voluum
  • Reportingnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Tapfiliate
  • Split testing landing pages and offersnot Tapfiliate
  • Automating bid and campaign rules against ad platformsnot Tapfiliate

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Tapfiliate

  • Setup and configuration requires technical knowledge for API integrations
  • Limited to affiliate marketing use case; not a general marketing automation platform
  • Acquired by Admitad in 2021, which may impact future feature development roadmap

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Tapfiliate

$74/month

No published plan breakdown. See the Tapfiliate review.

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Tapfiliate if

  • You need affiliate tracking.
  • You work on Web, Cloud.
  • You also want multi-level marketing.
Tapfiliate review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Tapfiliate or Voluum better?
Neither clearly leads. Tapfiliate starts at $74/month and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Tapfiliate or Voluum?
Tapfiliate starts at $74/month and Voluum at $199/month.
Does Tapfiliate or Voluum run on more platforms?
Tapfiliate runs on Web, Cloud. Voluum runs on Web, Mobile.
What is Tapfiliate best used for?
Tapfiliate is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Voluum is typically brought in for.
What can Tapfiliate do that Voluum cannot?
Tapfiliate covers Affiliate tracking, Multi-level marketing, Recurring commissions, Custom branding. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI. Both handle Web support.

Answered from the vendors’ own pages

Tapfiliate: Does Tapfiliate charge transaction or success fees?

No. Tapfiliate has no success or transaction fees. Pricing is based on the subscription plan selected.

Source
Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
Tapfiliate: What integration options does Tapfiliate support?

Tapfiliate supports over 30 plug-and-play integrations and offers REST API, S2S postback, JS pixel tracking, and coupon tracking options.

Source
Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
Tapfiliate: What commission structures does Tapfiliate support?

Tapfiliate supports fixed commissions, percentage-based commissions, recurring commissions for SaaS, lifetime commissions, group commissions, item and category-based commissions, and multi-level marketing structures.

Source
Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Tapfiliate: How many languages and currencies does Tapfiliate support?

Tapfiliate supports six languages and multiple currencies, making it easy to run international affiliate programs from a single platform.

Source
Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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