Software · head to head
CAKE vs ClickBank
The short version
- Only ClickBank has a free tier, so it costs nothing to try first.
- Each has a real cost: CAKE pricing is not published and requires a demo; ClickBank a one time activation fee of $49.95 is charged when a seller's first product is approved
- They diverge on capability: CAKE covers Real-time tracking, ClickBank covers Digital product marketplace.
Where they differ
Only the attributes on which CAKE and ClickBank actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CAKE
- Real-time tracking
- Advanced fraud detection
- Multi-channel attribution
- Pixel management
- API access
- Salesforce
- Major ad networks
- Payment processors
Only in ClickBank
- Digital product marketplace
- High commission rates
- Recurring billing
- Refund management
- Affiliate tools
- ClickFunnels
- WordPress
- Teachable
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
CAKE
- Affiliate and partner performance trackingnot ClickBank
- Lead distribution to buyers in real timenot ClickBank
- Attribution across performance marketing channelsnot ClickBank
- Managing an affiliate network's publishers and advertisersnot ClickBank
ClickBank
- Selling digital products through an affiliate marketplacenot CAKE
- Recruiting affiliates to promote an info product or supplementnot CAKE
- Earning commission as an affiliate on third party digital productsnot CAKE
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CAKE
- Pricing is not published and requires a demo
- Ownership is not stated on the site, which matters for a platform holding performance marketing data
ClickBank
- A one time activation fee of $49.95 is charged when a seller's first product is approved
- ClickBank retains 7.5% plus $1 on each sale
- A $5.00 pay period processing fee is charged on every payment issued
- Refunds cost the seller $0.50 or $1 depending on product price and return date
- Dormant accounts are charged $1 per pay period after 90 days without earnings, $5 after 180 days and $50 after 365 days
- Payment is withheld until the account reaches the payment threshold, which defaults to $100
Pricing, plan by plan
CAKE
On request- EnterpriseFree
- Custom pricing
- Full platform
- Dedicated support
ClickBank
Free- AffiliateFree
- Free to join
- Up to 75% commissions
- Weekly payouts
Which should you pick?
Choose ClickBank if
- You need digital product marketplace.
- You want to start without paying.
- You also want high commission rates.
Questions people ask
- Is CAKE or ClickBank better?
- Neither clearly leads. CAKE starts at On request and ClickBank at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CAKE or ClickBank?
- ClickBank has a free tier; the other does not. Paid plans start at On request for CAKE and Free for ClickBank.
- Does CAKE or ClickBank run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use ClickBank for free?
- Yes. ClickBank has a free tier, so you can try it without paying. CAKE starts at On request.
- What is CAKE best used for?
- CAKE is most often used for affiliate and partner performance tracking, lead distribution to buyers in real time, attribution across performance marketing channels, managing an affiliate network's publishers and advertisers. Of those, affiliate and partner performance tracking and lead distribution to buyers in real time are not what ClickBank is typically brought in for.
- What can CAKE do that ClickBank cannot?
- CAKE covers Real-time tracking, Advanced fraud detection, Multi-channel attribution, Pixel management. ClickBank covers Digital product marketplace, High commission rates, Recurring billing, Refund management. Both handle Web support.
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