Business Intelligence · head to head
Cabin vs Userpilot

Cabin
Business Intelligence
Cookieless web analytics that also reports the carbon footprint of your website
- From
- Free
- Free plan
- Yes

Userpilot
Business Intelligence
Product analytics and in-app onboarding platform.
- From
- Free
- Free plan
- Yes
The short version
- Cabin is a privacy-first analytics tool; Userpilot is a product-led growth platform.
- Free plans on both; paid from $14/mo and $299/mo.
- Where Userpilot falls short: starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier.
- Prices and features on this page were last checked on 13 November 2026.
Where they differ
Only the attributes on which Cabin and Userpilot actually diverge.
Identical on both: starting price (Free), free tier (Yes), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cabin
- Cookieless tracking
- Carbon reporting
- 1.2kb script
- Custom events
- Ad-blocker bypass
- MCP access
- Branded dashboards
- EU data storage
Only in Userpilot
Nothing recorded that Cabin does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Cabin
- Replacing Google Analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising datanot Userpilot
- An organisation with a published sustainability commitment that needs a reportable figure for its website emissionsnot Userpilot
- An agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a monthnot Userpilot
- A developer who wants to query site analytics conversationally through an MCP-connected assistant rather than reading a dashboardnot Userpilot
Userpilot
- SaaS companies optimising user onboarding and activationnot Cabin
- Product teams collecting user feedback and identifying churn drivers via session replaynot Cabin
- Customer success teams using in-app guides and contextual helpnot Cabin
- Growth teams orchestrating multi-channel campaigns across email and in-appnot Cabin
- Product managers measuring adoption and engagement across user cohortsnot Cabin
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cabin
- The analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool
- Carbon figures are modelled from bytes transferred using CO2.js assumptions about grid intensity and device energy, not measured, so they are directionally useful and should never be presented as audited emissions data
- Cabin is a product of Normally, a design studio, rather than a company whose sole business is analytics, which puts a reasonable question mark over long-term roadmap investment and support depth
- The 30-day retention on the free tier and 12 months on Plus mean year-on-year comparison needs the $45 Scale plan, which is a large jump for a small site that only wanted longer history
- Because it does not use cookies or cross-site identifiers, returning-visitor and multi-session attribution are approximations, which matters if anyone in the business is trying to reconcile it with an ad platform's numbers
Userpilot
- Starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
- Large price jump from Starter ($299/mo) to Growth ($849/mo), nearly 3x increase
- Growth tier scales to 100,000 MAU but does not publish pricing for higher volumes, requiring Enterprise negotiation
- Session replay and mobile engagement are optional add-ons in Growth tier, not included in base pricing
- Enterprise pricing not published; custom negotiations required for large-scale deployments
Pricing, plan by plan
Cabin
Free- FreeFree
- 1 domain
- 10,000 pageviews per month
- 30-day data retention
- Plus$14/mo
- Up to 10 domains
- 100,000 pageviews per month
- 12-month retention
- Scale$45/mo
- Unlimited domains
- 5,000,000 pageviews per month
- Unlimited retention
Userpilot
Free- Starter$299/mo
- Up to 2,000 monthly active users
- In-app engagement
- User segmentation
- Growth$849
- 2,000 to 100,000 monthly active users
- All Starter features
- Advanced product analytics
- EnterpriseOn request
- Custom monthly active user levels
- All Growth features
- Premium integrations
Which should you pick?
Choose Cabin if
- You need cookieless tracking.
- You want to start without paying.
- You also want carbon reporting.
Choose Userpilot if
- You want to start without paying.
- You work on Web, iOS, Android, API.
Questions people ask
- Is Cabin or Userpilot better?
- Neither clearly leads. Cabin starts at Free and Userpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cabin or Userpilot?
- Cabin starts at Free and Userpilot at Free.
- Does Cabin or Userpilot run on more platforms?
- Cabin runs on Web. Userpilot runs on Web, iOS, Android, API.
- Can I use Cabin for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Cabin best used for?
- Cabin is most often used for replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data, an organisation with a published sustainability commitment that needs a reportable figure for its website emissions, an agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a month, a developer who wants to query site analytics conversationally through an mcp-connected assistant rather than reading a dashboard. Of those, replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data and an organisation with a published sustainability commitment that needs a reportable figure for its website emissions are not what Userpilot is typically brought in for.
- What can Cabin do that Userpilot cannot?
- Cabin covers Cookieless tracking, Carbon reporting, 1.2kb script, Custom events.
Answered from the vendors’ own pages
Cabin: Do I need a cookie consent banner with Cabin?
No. It sets no cookies and collects no cross-site identifiers, and data is stored in the EU, which is the specific reason most buyers switch to it.
Userpilot: What is included in the free trial?
Userpilot offers a free 14-day trial without requiring a credit card, providing full access to the Starter tier features.
SourceCabin: How accurate is the carbon measurement?
It is an estimate derived from data transfer using the CO2.js model. It is reliable for tracking change over time on your own site and unsuitable as an audited emissions figure.
Userpilot: Does Userpilot include session replay?
Session replay is available in the Growth tier as an optional add-on for watching real user sessions and identifying friction points.
SourceCabin: Who makes Cabin?
It was built at Normally, a research and design studio in London, out of work on data, privacy and the carbon footprint of digital products.
Userpilot: What integrations does Userpilot support?
Userpilot integrates with HubSpot, Salesforce, Segment, Google Analytics, Amplitude, Mixpanel, Heap, Zendesk, Intercom and Google Tag Manager. Additional integrations can be requested.
SourceCabin: Can it replace Google Analytics entirely?
For traffic, referrer and event reporting, yes. For advertising attribution, audience building and funnel analysis, no.
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