Business Intelligence · head to head
Cabin vs Power BI

Cabin
Business Intelligence
Cookieless web analytics that also reports the carbon footprint of your website
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Cabin the analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.; Power BI free tier cannot publish or share reports; Pro tier required for collaboration
- They diverge on capability: Cabin covers Cookieless tracking, Power BI covers AI-powered Insights.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Cabin and Power BI actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cabin
- Cookieless tracking
- Carbon reporting
- 1.2kb script
- Custom events
- Ad-blocker bypass
- MCP access
- Branded dashboards
- EU data storage
Only in Power BI
- AI-powered Insights
- Natural Language Queries
- Real-time Dashboards
- Paginated Reports
- Mobile Apps
- Excel
- Azure
- Dynamics 365
What people use each for
The jobs each tool is most often brought in to do.
Cabin
- Replacing Google Analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising datanot Power BI
- An organisation with a published sustainability commitment that needs a reportable figure for its website emissionsnot Power BI
- An agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a monthnot Power BI
- A developer who wants to query site analytics conversationally through an MCP-connected assistant rather than reading a dashboardnot Power BI
Power BI
- Self-service analyticsnot Cabin
- Data explorationnot Cabin
- Ad-hoc reportingnot Cabin
- Collaborative analysisnot Cabin
- Embedded analyticsnot Cabin
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cabin
- The analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.
- Carbon figures are modelled from bytes transferred using CO2.js assumptions about grid intensity and device energy, not measured, so they are directionally useful and should never be presented as audited emissions data.
- Cabin is a product of Normally, a design studio, rather than a company whose sole business is analytics, which puts a reasonable question mark over long-term roadmap investment and support depth.
- The 30-day retention on the free tier and 12 months on Plus mean year-on-year comparison needs the $45 Scale plan, which is a large jump for a small site that only wanted longer history.
- Because it does not use cookies or cross-site identifiers, returning-visitor and multi-session attribution are approximations, which matters if anyone in the business is trying to reconcile it with an ad platform's numbers.
Power BI
- Free tier cannot publish or share reports; Pro tier required for collaboration
- Free tier cannot schedule automatic data refreshes
- Offline capabilities limited to local Power BI Desktop; cloud service always requires internet
- Data refresh capped at 8 times per day on Pro tier without Premium Per User
Pricing, plan by plan
Cabin
Free- FreeFree
- 1 domain
- 10,000 pageviews per month
- 30-day data retention
- Plus$14/month
- Up to 10 domains
- 100,000 pageviews per month
- 12-month retention
- Scale$45/month
- Unlimited domains
- 5,000,000 pageviews per month
- Unlimited retention
Power BI
Free- FreeFree
- Local report creation in Power BI Desktop
- Cannot publish or share
- No scheduled refreshes
- Power BI Pro$14/user/month
- Publish and share reports
- Up to 8 scheduled refreshes/day
- Collaborate with other Pro users
- Premium Per User$24/user/month
- All Pro features
- Up to 48 scheduled refreshes/day
- Copilot integration
Which should you pick?
Choose Cabin if
- You need cookieless tracking.
- You want to start without paying.
- You also want carbon reporting.
Choose Power BI if
- You need ai-powered insights.
- You want to start without paying.
- You work on Web, Desktop, Mobile.
- You also want natural language queries.
Questions people ask
- Is Cabin or Power BI better?
- Neither clearly leads. Cabin starts at Free and Power BI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cabin or Power BI?
- Cabin starts at Free and Power BI at Free.
- Does Cabin or Power BI run on more platforms?
- Cabin runs on Web. Power BI runs on Web, Desktop, Mobile.
- Can I use Cabin for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Cabin best used for?
- Cabin is most often used for replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data, an organisation with a published sustainability commitment that needs a reportable figure for its website emissions, an agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a month, a developer who wants to query site analytics conversationally through an mcp-connected assistant rather than reading a dashboard. Of those, replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data and an organisation with a published sustainability commitment that needs a reportable figure for its website emissions are not what Power BI is typically brought in for.
- What can Cabin do that Power BI cannot?
- Cabin covers Cookieless tracking, Carbon reporting, 1.2kb script, Custom events. Power BI covers AI-powered Insights, Natural Language Queries, Real-time Dashboards, Paginated Reports.
Answered from the vendors’ own pages
Cabin: Do I need a cookie consent banner with Cabin?
No. It sets no cookies and collects no cross-site identifiers, and data is stored in the EU, which is the specific reason most buyers switch to it.
Power BI: Can I use Power BI Desktop offline?
Power BI Desktop runs locally and can edit reports offline, but publishing to the service and refreshing cloud data sources requires internet connection. Offline reports show cached data from the last refresh.
SourceCabin: How accurate is the carbon measurement?
It is an estimate derived from data transfer using the CO2.js model. It is reliable for tracking change over time on your own site and unsuitable as an audited emissions figure.
Power BI: What are the data refresh limits for each tier?
Power BI Premium Per User allows up to 48 scheduled refreshes per day, while Pro tier is limited to 8 scheduled refreshes per day. Free tier cannot schedule automatic refreshes.
SourceCabin: Who makes Cabin?
It was built at Normally, a research and design studio in London, out of work on data, privacy and the carbon footprint of digital products.
Power BI: Can I use Power BI Free with shared data sources?
Free tier users can create local reports in Power BI Desktop but cannot publish to the Power BI Service for collaboration. Publishing requires Power BI Pro ($14/user/month).
SourceCabin: Can it replace Google Analytics entirely?
For traffic, referrer and event reporting, yes. For advertising attribution, audience building and funnel analysis, no.
Power BI: Is SSO available and on which plan?
SSO is available on Power BI Premium Per User ($24/user/month) and Fabric capacity plans through Azure AD integration.
SourcePower BI: What does Copilot require in Power BI?
Copilot for natural language queries and automatic report generation requires Power BI Premium Per User or Fabric capacity pricing, not available on Pro or Free tiers.
SourceRelated pages
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