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Business Intelligence · head to head

Userpilot vs Zoho Analytics

Userpilot logo

Userpilot

Business Intelligence

Product analytics and in-app onboarding platform.

From
Free
Free plan
Yes
Visit UserpilotFull review
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Free plan
Yes
Visit Zoho AnalyticsFull review

The short version

  • Userpilot is a product-led growth platform; Zoho Analytics is a self-service business intelligence and analytics platform.
  • Free plans on both; paid from $299/mo and $24/mo.
  • Where Userpilot falls short: starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier.
  • Where Zoho Analytics falls short: the free plan is limited to 2 users, 10,000 rows and 5 workspaces.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which Userpilot and Zoho Analytics actually diverge.

Attributes where Userpilot and Zoho Analytics differ
AttributeUserpilotZoho Analytics
PlatformsWeb, iOS, Android, APIWeb, iOS, Android, Embedded

Identical on both: starting price (Free), pricing model (Subscription), free tier (Yes), category (Business Intelligence).

Not yet recorded: founded for Userpilot.

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Userpilot

Nothing recorded that Zoho Analytics does not also cover.

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • Embedded Analytics
  • White-labeling
  • Zoho CRM
  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Userpilot

  • SaaS companies optimising user onboarding and activationnot Zoho Analytics
  • Product teams collecting user feedback and identifying churn drivers via session replaynot Zoho Analytics
  • Customer success teams using in-app guides and contextual helpnot Zoho Analytics
  • Growth teams orchestrating multi-channel campaigns across email and in-appnot Zoho Analytics
  • Product managers measuring adoption and engagement across user cohortsnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot Userpilot
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Userpilot
  • Embedding white-labelled analytics inside another productnot Userpilot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Userpilot

  • Starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
  • Large price jump from Starter ($299/mo) to Growth ($849/mo), nearly 3x increase
  • Growth tier scales to 100,000 MAU but does not publish pricing for higher volumes, requiring Enterprise negotiation
  • Session replay and mobile engagement are optional add-ons in Growth tier, not included in base pricing
  • Enterprise pricing not published; custom negotiations required for large-scale deployments

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

Userpilot

Free
  • Starter$299/mo
    • Up to 2,000 monthly active users
    • In-app engagement
    • User segmentation
  • Growth$849
    • 2,000 to 100,000 monthly active users
    • All Starter features
    • Advanced product analytics
  • EnterpriseOn request
    • Custom monthly active user levels
    • All Growth features
    • Premium integrations

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/mo
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose Userpilot if

  • You want to start without paying.
  • You work on Web, iOS, Android, API.
Userpilot review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, iOS, Android, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is Userpilot or Zoho Analytics better?
Neither clearly leads. Userpilot starts at Free and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Userpilot or Zoho Analytics?
Userpilot starts at Free and Zoho Analytics at Free.
Does Userpilot or Zoho Analytics run on more platforms?
Userpilot runs on Web, iOS, Android, API. Zoho Analytics runs on Web, iOS, Android, Embedded.
Can I use Userpilot for free?
Both have a free tier, so you can try either at no cost before committing.
What is Userpilot best used for?
Userpilot is most often used for saas companies optimising user onboarding and activation, product teams collecting user feedback and identifying churn drivers via session replay, customer success teams using in-app guides and contextual help, growth teams orchestrating multi-channel campaigns across email and in-app. Of those, saas companies optimising user onboarding and activation and product teams collecting user feedback and identifying churn drivers via session replay are not what Zoho Analytics is typically brought in for.
What can Userpilot do that Zoho Analytics cannot?
Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, Embedded Analytics.

Answered from the vendors’ own pages

Userpilot: What is included in the free trial?

Userpilot offers a free 14-day trial without requiring a credit card, providing full access to the Starter tier features.

Source
Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Userpilot: Does Userpilot include session replay?

Session replay is available in the Growth tier as an optional add-on for watching real user sessions and identifying friction points.

Source
Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Userpilot: What integrations does Userpilot support?

Userpilot integrates with HubSpot, Salesforce, Segment, Google Analytics, Amplitude, Mixpanel, Heap, Zendesk, Intercom and Google Tag Manager. Additional integrations can be requested.

Source
Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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