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E-Commerce · head to head

Braze vs Zoho Campaigns

Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite
Zoho Campaigns logo

Zoho Campaigns

Email Marketing

Email marketing tool with a genuine free tier, priced by contact count once paid

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho Campaigns has a free tier, so it costs nothing to try first.
  • Each has a real cost: Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility; Zoho Campaigns template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
  • They diverge on capability: Braze covers Cross-channel messaging, Zoho Campaigns covers Drag-and-drop email builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Braze and Zoho Campaigns actually diverge.

Attributes where Braze and Zoho Campaigns differ
AttributeBrazeZoho Campaigns
Starting priceOn requestFree
Pricing modelquotePer month by contact tier once on a paid plan
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
CategoryE-CommerceEmail Marketing
Founded2011Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards
  • Segment

Only in Zoho Campaigns

  • Drag-and-drop email builder
  • Zoho CRM integration
  • Advanced segmentation
  • Send time optimisation
  • WhatsApp and SMS add-ons

Both cover

  • A/B testing

What people use each for

The jobs each tool is most often brought in to do.

Braze

  • Customer engagementnot Zoho Campaigns
  • Marketing automationnot Zoho Campaigns
  • Personalizationnot Zoho Campaigns
  • Retention campaignsnot Zoho Campaigns
  • Cross-channel messagingnot Zoho Campaigns

Zoho Campaigns

  • A small business with under 2,000 contacts wanting a genuinely usable free email marketing tool rather than a crippled trialnot Braze
  • An existing Zoho CRM or Desk customer wanting email marketing that syncs natively without a third-party connectornot Braze
  • A growing list needing to scale from 500 up to 500,000 contacts within one vendor's pricing laddernot Braze
  • A team wanting WhatsApp or SMS as an add-on channel alongside email from the same vendornot Braze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Zoho Campaigns

  • Template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
  • Advanced segmentation and dynamic content are reserved for the Professional tier, so mid-sized lists needing that capability face a real price step up from Standard.
  • WhatsApp and SMS are separate paid add-ons rather than included channels, so a genuinely multi-channel campaign costs more than the base email price suggests.
  • Its main structural advantage, native Zoho ecosystem integration, does not benefit a buyer using a non-Zoho CRM or helpdesk, who gets no more from Zoho Campaigns than from a specialist alternative.
  • Support responsiveness reflects Zoho's broad, lower-touch model across its whole portfolio rather than dedicated email marketing expertise.

Pricing, plan by plan

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Zoho Campaigns

Free
  • Forever FreeFree
    • Up to 2,000 contacts
    • 6,000 emails per month
    • 5 users, basic templates and reporting
  • Standard$undefined/month
    • Starts at 500 contacts, scales to 100,000
    • Unlimited email sends
    • A/B testing and priority support
  • Professional$undefined/month
    • Starts at 500 contacts, scales to 500,000
    • Unlimited email sends
    • Advanced segmentation, dynamic content, custom roles and webhooks

Which should you pick?

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Choose Zoho Campaigns if

  • You need drag-and-drop email builder.
  • You want to start without paying.
  • You also want zoho crm integration.
Zoho Campaigns review

Questions people ask

Is Braze or Zoho Campaigns better?
Neither clearly leads. Braze starts at On request and Zoho Campaigns at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braze or Zoho Campaigns?
Zoho Campaigns has a free tier; the other does not. Paid plans start at On request for Braze and Free for Zoho Campaigns.
Does Braze or Zoho Campaigns run on more platforms?
Braze runs on Web, Ios, Android, Api. Zoho Campaigns runs on Web.
Can I use Zoho Campaigns for free?
Yes. Zoho Campaigns has a free tier, so you can try it without paying. Braze starts at On request.
What is Braze best used for?
Braze is most often used for customer engagement, marketing automation, personalization, retention campaigns. Of those, customer engagement and marketing automation are not what Zoho Campaigns is typically brought in for.
What can Braze do that Zoho Campaigns cannot?
Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, Predictive analytics. Zoho Campaigns covers Drag-and-drop email builder, Zoho CRM integration, Advanced segmentation, Send time optimisation. Both handle A/B testing.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Zoho Campaigns: Is the free tier good enough for real use, or just a trial?

It is a real, ongoing free tier for up to 2,000 contacts and 6,000 emails a month, not a time-limited trial.

Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Zoho Campaigns: Does it integrate with non-Zoho CRMs?

Yes via Zapier and other connectors, but the native, no-extra-fee integration advantage is specific to other Zoho products.

Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
Zoho Campaigns: Are WhatsApp and SMS included?

No, they are separately purchased add-ons alongside the email plan.

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