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E-Commerce · head to head

Braze vs Campaign Monitor

Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite
Campaign Monitor logo

Campaign Monitor

Email Marketing

Email marketing platform priced by contact tier, with unlimited sends only from the mid tier up

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility; Campaign Monitor the Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.
  • They diverge on capability: Braze covers Cross-channel messaging, Campaign Monitor covers Drag-and-drop email builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Braze and Campaign Monitor actually diverge.

Attributes where Braze and Campaign Monitor differ
AttributeBrazeCampaign Monitor
Pricing modelquotePer month by contact tier and plan level
PlatformsWeb, Ios, Android, ApiWeb
CategoryE-CommerceEmail Marketing
Founded2011Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

Only in Campaign Monitor

  • Drag-and-drop email builder
  • Automation workflows
  • List segmentation
  • Send-time optimisation
  • Landing pages and forms
  • Multi-brand management

What people use each for

The jobs each tool is most often brought in to do.

Braze

  • Customer engagementnot Campaign Monitor
  • Marketing automationnot Campaign Monitor
  • Personalizationnot Campaign Monitor
  • Retention campaignsnot Campaign Monitor
  • Cross-channel messagingnot Campaign Monitor

Campaign Monitor

  • A small marketing team wanting straightforward campaign design and automation without a full martech stacknot Braze
  • A business with a list under a few thousand contacts and infrequent sends, where the Lite tier's cap is not a real constraintnot Braze
  • An agency managing multiple brands wanting Enterprise-tier multi-brand account managementnot Braze
  • A team wanting a bundled website builder alongside email on the Premier tiernot Braze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Campaign Monitor

  • The Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.
  • Unlimited sending only starts at the Essentials tier, so the cheap headline Lite price is not comparable to competitors that offer unlimited sends at their entry tier.
  • Its e-commerce-specific automation (abandoned cart flows, predictive segments) is less developed than Klaviyo's, making it a weaker fit for retail-heavy senders.
  • As part of the Marigold group alongside Sailthru and other acquired brands, product roadmap priority is shared across a portfolio rather than dedicated solely to Campaign Monitor.
  • Pricing multiplies on two axes, contact tier and plan level, so estimating total cost requires checking both dimensions rather than a single number.

Pricing, plan by plan

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Campaign Monitor

On request
  • Lite$undefined/month
    • Monthly send cap of 2,500 emails regardless of list size
    • Basic campaign and template tools
    • Priced by contact tier from under 500 to 50,000+
  • Essentials$undefined/month
    • Unlimited monthly email sends
    • Priority support
    • Priced by contact tier from under 500 to 50,000+
  • Premier$undefined/month
    • Unlimited monthly email sends
    • Premier-level phone support
    • Drag-and-drop website builder included
  • Enterprise$undefined/year
    • Custom quote
    • Multi-brand account management
    • Dedicated account manager, SOC2 and GDPR-aligned security

Which should you pick?

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Choose Campaign Monitor if

  • You need drag-and-drop email builder.
  • You also want automation workflows.
Campaign Monitor review

Questions people ask

Is Braze or Campaign Monitor better?
Neither clearly leads. Braze starts at On request and Campaign Monitor at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braze or Campaign Monitor?
Braze starts at On request and Campaign Monitor at On request.
Does Braze or Campaign Monitor run on more platforms?
Braze runs on Web, Ios, Android, Api. Campaign Monitor runs on Web.
What is Braze best used for?
Braze is most often used for customer engagement, marketing automation, personalization, retention campaigns. Of those, customer engagement and marketing automation are not what Campaign Monitor is typically brought in for.
What can Braze do that Campaign Monitor cannot?
Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing. Campaign Monitor covers Drag-and-drop email builder, Automation workflows, List segmentation, Send-time optimisation.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Campaign Monitor: Does the cheapest plan include unlimited sends?

No. Lite caps monthly sends at 2,500 emails regardless of list size; unlimited sending starts at the Essentials tier.

Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Campaign Monitor: Who owns Campaign Monitor?

Marigold, a marketing technology group that also owns Sailthru and other acquired email and loyalty platforms.

Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
Campaign Monitor: Is there a free plan?

A 30-day free trial with a 500-contact limit is available, but there is no permanent free tier.

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