Softwr

Beauty · head to head

Bookeo vs Square Appointments

Bookeo logo

Bookeo

Beauty

Appointment scheduling for service businesses

From
Free
Rated
-
Full reviewWebsite
Square Appointments logo

Square Appointments

Scheduling

Free scheduling for beauty businesses

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Bookeo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bookeo every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • They diverge on capability: Bookeo covers Online booking widget, Square Appointments covers Online booking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bookeo and Square Appointments actually diverge.

Attributes where Bookeo and Square Appointments differ
AttributeBookeoSquare Appointments
Starting priceFreeOn request
Pricing modelsubscriptionusage-based
Free tierYesNo
CategoryBeautyScheduling
Founded20082009

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bookeo

  • Online booking widget
  • Calendar management
  • Payment integration
  • Email reminders
  • SMS reminders
  • Custom booking forms
  • Staff scheduling
  • Reporting

Only in Square Appointments

  • Online booking
  • Client management
  • Point of sale
  • Payment processing
  • Automated reminders
  • Instagram booking
  • Google booking
  • Mobile app

Both cover

  • Google Calendar
  • QuickBooks
  • PCI DSS
  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Bookeo

  • Online appointment booking for consultants, therapists and photographersnot Square Appointments
  • Managing staff calendars and per consultant availabilitynot Square Appointments
  • Collecting digital waivers and sending SMS booking remindersnot Square Appointments

Square Appointments

  • Online appointment booking for salons, barbers and personal servicesnot Bookeo
  • Taking card payments and deposits at the time of bookingnot Bookeo
  • Managing staff calendars, waitlists and no-show policiesnot Bookeo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bookeo

  • Every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95
  • The Solo plan at $14.95 per month allows only 1 consultant and 1 staff login
  • Small at $29.95 and Standard at $39.95 both allow 1,000 bookings per month, so the extra $10 buys staff seats rather than capacity
  • SMS and fax messages are a paid add on starting at $0.09 per credit with bundles from $5 for 40 credits
  • Digital waivers are a separate add on starting at $9 per month for 200 waivers

Square Appointments

  • The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • Cancellation policies, no-show fees and waitlists require the Plus plan
  • Resource management, service cost tracking and the future bookings report require the Premium plan
  • Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
  • Card processing fees are charged on top of the plan fee on every tier including the free one

Pricing, plan by plan

Bookeo

Free
  • Solo$14.95/month
    • 1 consultant
    • 1 staff login
    • 200 bookings per month
  • Small$29.95/month
    • 3 consultants
    • 3 staff logins
    • 1,000 bookings per month
  • Standard$39.95/month
    • 20 consultants
    • 20 staff logins
    • 1,000 bookings per month
  • Large$79.95/month
    • 40 consultants
    • 40 staff logins
    • 2,000 bookings per month

Square Appointments

On request
  • Solo Professional Plan$null/transaction
    • Processing fees apply
    • For solo professionals taking payments and managing schedules
    • Top appointments features
  • Plus Plan$null/transaction
    • Processing fees apply
    • Free trial available
    • For growing teams needing more advanced tools
  • Premium Plan$null/transaction
    • Processing fees apply
    • Free trial available
    • For large salons with complex staff management
  • Square Pro$null/month
    • Custom pricing for businesses processing over $250,000 annually
    • Hardware discounts
    • Onboarding support

Which should you pick?

Choose Bookeo if

  • You need online booking widget.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want calendar management.
Bookeo review

Choose Square Appointments if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want client management.
Square Appointments review

Questions people ask

Is Bookeo or Square Appointments better?
Neither clearly leads. Bookeo starts at Free and Square Appointments at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bookeo or Square Appointments?
Bookeo has a free tier; the other does not. Paid plans start at Free for Bookeo and On request for Square Appointments.
Does Bookeo or Square Appointments run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Bookeo for free?
Yes. Bookeo has a free tier, so you can try it without paying. Square Appointments starts at On request.
What is Bookeo best used for?
Bookeo is most often used for online appointment booking for consultants, therapists and photographers, managing staff calendars and per consultant availability, collecting digital waivers and sending sms booking reminders. Of those, online appointment booking for consultants, therapists and photographers and managing staff calendars and per consultant availability are not what Square Appointments is typically brought in for.
What can Bookeo do that Square Appointments cannot?
Bookeo covers Online booking widget, Calendar management, Payment integration, Email reminders. Square Appointments covers Online booking, Client management, Point of sale, Payment processing. Both handle Google Calendar, QuickBooks, PCI DSS, SSL encryption.

Answered from the vendors’ own pages

Bookeo: What are the Bookeo Appointments pricing tiers?

Bookeo offers five tiered plans: Solo ($14.95/month for 1 consultant, 200 bookings), Small ($29.95 for 3 consultants, 1,000 bookings), Standard ($39.95 for 20 consultants, 1,000 bookings), Large ($79.95 for 40 consultants, 2,000 bookings), and X-large ($119.95 for 60 consultants, 3,000 bookings).

Source
Square Appointments: How much do Square Appointments plans cost?

Square Appointments pricing is based on processing fees rather than monthly subscription fees. Specific percentages are not listed online. The Solo Professional, Plus, and Premium plans all charge processing fees on transactions. For businesses processing over $250,000 annually, Square Pro offers custom pricing including hardware discounts, onboarding support, and account management.

Source
Bookeo: How many staff logins does each Bookeo plan include?

Staff logins match consultant counts: Solo includes 1, Small includes 3, Standard includes 20, Large includes 40, and X-large includes 60 staff logins.

Source
Square Appointments: Is there a free trial for Square Appointments?

Yes, the Plus and Premium plans offer free trials for an unspecified number of days. The Solo Professional plan does not appear to offer a trial period.

Source
Bookeo: What is Bookeo's free trial?

Bookeo offers a 30-day free trial with no credit card required. All paid plans also include a 30-day money-back guarantee.

Source
Square Appointments: What features does the Premium plan add compared to Plus?

The Premium plan includes all Plus features plus Future Bookings Report for tracking upcoming appointments, Service Cost Tracking to monitor service profitability, and Resource Management for scheduling equipment and facilities across multiple staff members.

Source
Bookeo: Can I add digital waivers and SMS to Bookeo?

Yes. Digital waivers are available as an add-on starting at $9/month for 200 waivers, scaling to $249/month for 10,000 waivers. SMS/FAX credits cost $0.09 per credit with bundle options up to 10,000 credits for $249/month.

Source
Share

Related pages

More on Bookeo

More on Square Appointments

Keep looking

Other head to heads