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Software · head to head

Apollo.io vs Bonusly

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Bonusly logo

Bonusly

Software

Employee recognition that builds culture

From
$3/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Bonusly the free plan is capped at 8 users
  • They diverge on capability: Apollo.io covers Contact database, Bonusly covers Peer-to-peer recognition.

Where they differ

Only the attributes on which Apollo.io and Bonusly actually diverge.

Attributes where Apollo.io and Bonusly differ
AttributeApollo.ioBonusly
Starting priceFree$3/month
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
Founded20202012

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Bonusly

  • Peer-to-peer recognition
  • Points-based rewards
  • Manager awards
  • Reward catalog
  • Automated milestones
  • Public recognition feed
  • Analytics & insights
  • Custom company values

Both cover

  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Bonusly
  • Prospect researchnot Bonusly
  • Sales automationnot Bonusly

Bonusly

  • Peer-to-peer recognition with points employees give each othernot Apollo.io
  • Redeeming points for gift cards and rewardsnot Apollo.io
  • Recognition inside Slack or Microsoft Teamsnot Apollo.io
  • Tracking recognition patterns across teamsnot Apollo.io
  • Company-wide awards programmes on the top tiernot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Bonusly

  • The free plan is capped at 8 users
  • Reward funding is separate from the subscription: a $10 gift card costs $10 on top of the per-user fee
  • The Bizy AI assistant costs $2 per user per month more, at $5 against $3
  • SAML single sign-on, awards programmes and a dedicated success manager are on the quote-only Organization tier
  • Advanced analytics and automations start at the Team tier

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Bonusly

$3/month
  • Core$3/month
    • Peer-to-peer recognition
    • Points-based rewards
    • Reward catalog
  • Pro$5/month
    • Everything in Core
    • Manager awards
    • Automated milestones
  • Custom$undefined/month
    • Everything in Pro
    • Custom rewards
    • API access

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Bonusly if

  • You need peer-to-peer recognition.
  • You work on Web, Ios, Android, Api.
  • You also want points-based rewards.
Bonusly review

Questions people ask

Is Apollo.io or Bonusly better?
Neither clearly leads. Apollo.io starts at Free and Bonusly at $3/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Bonusly?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $3/month for Bonusly.
Does Apollo.io or Bonusly run on more platforms?
Apollo.io runs on Web. Bonusly runs on Web, Ios, Android, Api.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Bonusly starts at $3/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Bonusly is typically brought in for.
What can Apollo.io do that Bonusly cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Bonusly covers Peer-to-peer recognition, Points-based rewards, Manager awards, Reward catalog. Both handle Slack, SOC2, GDPR.
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Related pages

More on Apollo.io

More on Bonusly

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