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Insurance · head to head

EZLynx vs Vertafore AMS360

EZLynx logo

EZLynx

Insurance

All-in-one agency management and rating

From
$149/month
Rated
-
Full reviewWebsite
Vertafore AMS360 logo

Vertafore AMS360

Insurance

Modern agency management for growing agencies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EZLynx pricing is not published; the vendor sets it by user count and by which products an agency takes; Vertafore AMS360 no pricing is published, and the product page states no rate, tier or cost driver
  • They diverge on capability: EZLynx covers Comparative rating, Vertafore AMS360 covers Policy management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which EZLynx and Vertafore AMS360 actually diverge.

Attributes where EZLynx and Vertafore AMS360 differ
AttributeEZLynxVertafore AMS360
Starting price$149/monthOn request
PlatformsWeb, Ios, AndroidWeb, Windows, Ios, Android
Founded20031969

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EZLynx

  • Comparative rating
  • Agency management
  • Marketing automation
  • E-signature
  • Commission tracking
  • Mobile quoting
  • 100+ carriers
  • Applied Epic

Only in Vertafore AMS360

  • Policy management
  • Integrated accounting
  • Real-time carrier downloads
  • Workflow automation
  • Business intelligence
  • Commission management
  • IVANS
  • PL Rating

Both cover

  • Client portal
  • Document management
  • DocuSign
  • SOC2
  • Data encryption
  • Role-based access
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

EZLynx

  • Comparative quoting across carriers for home and autonot Vertafore AMS360
  • Agency management with policy and client recordsnot Vertafore AMS360
  • CRM and retention campaigns for an insurance booknot Vertafore AMS360
  • Client portals and eSignature for policy documentsnot Vertafore AMS360
  • Agency websites tied to the quoting systemnot Vertafore AMS360

Vertafore AMS360

  • Agency management for insurance brokers, covering policies and clientsnot EZLynx
  • Tracking commissions, renewals and accounting for an insurance agencynot EZLynx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EZLynx

  • Pricing is not published; the vendor sets it by user count and by which products an agency takes
  • Sold as separate pieces, the management system, the comparative rater and agency websites, so a full stack is several purchases
  • Built for independent insurance agencies rather than carriers or brokers in other lines

Vertafore AMS360

  • No pricing is published, and the product page states no rate, tier or cost driver
  • The only route to a figure is a phone call or contact form

Pricing, plan by plan

EZLynx

$149/month
  • Rating Engine$149/month
    • Personal lines rating
    • Real-time quotes
    • Quote comparison
  • Agency Pro$249/month
    • Rating engine
    • Agency management
    • Client portal
  • Enterprise$undefined/month
    • All Pro features
    • Commercial lines rating
    • Multi-location

Vertafore AMS360

On request
  • AMS360$undefined/month
    • Policy management
    • Integrated accounting
    • Real-time downloads
  • AMS360 Plus$undefined/month
    • All AMS360 features
    • Advanced analytics
    • API access

Which should you pick?

Choose EZLynx if

  • You need comparative rating.
  • You work on Web, Ios, Android.
  • You also want agency management.
EZLynx review

Choose Vertafore AMS360 if

  • You need policy management.
  • You work on Web, Windows, Ios, Android.
  • You also want integrated accounting.
Vertafore AMS360 review

Questions people ask

Is EZLynx or Vertafore AMS360 better?
Neither clearly leads. EZLynx starts at $149/month and Vertafore AMS360 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EZLynx or Vertafore AMS360?
EZLynx starts at $149/month and Vertafore AMS360 at On request.
Does EZLynx or Vertafore AMS360 run on more platforms?
EZLynx runs on Web, Ios, Android. Vertafore AMS360 runs on Web, Windows, Ios, Android.
What is EZLynx best used for?
EZLynx is most often used for comparative quoting across carriers for home and auto, agency management with policy and client records, crm and retention campaigns for an insurance book, client portals and esignature for policy documents. Of those, comparative quoting across carriers for home and auto and agency management with policy and client records are not what Vertafore AMS360 is typically brought in for.
What can EZLynx do that Vertafore AMS360 cannot?
EZLynx covers Comparative rating, Agency management, Marketing automation, E-signature. Vertafore AMS360 covers Policy management, Integrated accounting, Real-time carrier downloads, Workflow automation. Both handle Client portal, Document management, DocuSign, SOC2.

Answered from the vendors’ own pages

EZLynx: How is EZLynx pricing structured?

EZLynx uses user-based pricing where costs depend on how many users the agency has. Pricing is tailored to the exact products and features needed, with no single flat rate. Network members usually receive discounts through their membership.

Source
Vertafore AMS360: How much does AMS360 cost?

AMS360 pricing is not published online. To obtain pricing information, contact Vertafore directly at 1-800-444-4813 or use the Request Info form on their website.

Source
EZLynx: Does EZLynx publish pricing on its website?

No. EZLynx does not publish specific pricing amounts. The company emphasizes total cost of ownership and directs prospects to contact sales for a price tailored to their agency's needs.

Source
Vertafore AMS360: What results can agencies expect from AMS360?

According to Vertafore, agencies using AMS360 have seen up to 26% revenue growth without adding employees.

Source
EZLynx: Does EZLynx offer a free trial?

Yes. EZLynx offers a free trial, though the specific trial duration is not stated on its pricing page.

Source
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