Software · head to head
EZLynx vs Vertafore AMS360

Vertafore AMS360
Software
Modern agency management for growing agencies
- From
- On request
- Rated
- -
The short version
- Each has a real cost: EZLynx pricing is not published; the vendor sets it by user count and by which products an agency takes; Vertafore AMS360 no pricing is published, and the product page states no rate, tier or cost driver
- They diverge on capability: EZLynx covers Comparative rating, Vertafore AMS360 covers Policy management.
Where they differ
Only the attributes on which EZLynx and Vertafore AMS360 actually diverge.
| Attribute | EZLynx | Vertafore AMS360 |
|---|---|---|
| Starting price | $149/month | On request |
| Platforms | Web, Ios, Android | Web, Windows, Ios, Android |
| Founded | 2003 | 1969 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in EZLynx
- Comparative rating
- Agency management
- Marketing automation
- E-signature
- Commission tracking
- Mobile quoting
- 100+ carriers
- Applied Epic
Only in Vertafore AMS360
- Policy management
- Integrated accounting
- Real-time carrier downloads
- Workflow automation
- Business intelligence
- Commission management
- IVANS
- PL Rating
Both cover
- Client portal
- Document management
- DocuSign
- SOC2
- Data encryption
- Role-based access
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
EZLynx
- Comparative quoting across carriers for home and autonot Vertafore AMS360
- Agency management with policy and client recordsnot Vertafore AMS360
- CRM and retention campaigns for an insurance booknot Vertafore AMS360
- Client portals and eSignature for policy documentsnot Vertafore AMS360
- Agency websites tied to the quoting systemnot Vertafore AMS360
Vertafore AMS360
- Agency management for insurance brokers, covering policies and clientsnot EZLynx
- Tracking commissions, renewals and accounting for an insurance agencynot EZLynx
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
EZLynx
- Pricing is not published; the vendor sets it by user count and by which products an agency takes
- Sold as separate pieces, the management system, the comparative rater and agency websites, so a full stack is several purchases
- Built for independent insurance agencies rather than carriers or brokers in other lines
Vertafore AMS360
- No pricing is published, and the product page states no rate, tier or cost driver
- The only route to a figure is a phone call or contact form
Pricing, plan by plan
EZLynx
$149/month- Rating Engine$149/month
- Personal lines rating
- Real-time quotes
- Quote comparison
- Agency Pro$249/month
- Rating engine
- Agency management
- Client portal
- Enterprise$undefined/month
- All Pro features
- Commercial lines rating
- Multi-location
Vertafore AMS360
On request- AMS360$undefined/month
- Policy management
- Integrated accounting
- Real-time downloads
- AMS360 Plus$undefined/month
- All AMS360 features
- Advanced analytics
- API access
Which should you pick?
Choose EZLynx if
- You need comparative rating.
- You work on Web, Ios, Android.
- You also want agency management.
Choose Vertafore AMS360 if
- You need policy management.
- You work on Web, Windows, Ios, Android.
- You also want integrated accounting.
Questions people ask
- Is EZLynx or Vertafore AMS360 better?
- Neither clearly leads. EZLynx starts at $149/month and Vertafore AMS360 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, EZLynx or Vertafore AMS360?
- EZLynx starts at $149/month and Vertafore AMS360 at On request.
- Does EZLynx or Vertafore AMS360 run on more platforms?
- EZLynx runs on Web, Ios, Android. Vertafore AMS360 runs on Web, Windows, Ios, Android.
- What is EZLynx best used for?
- EZLynx is most often used for comparative quoting across carriers for home and auto, agency management with policy and client records, crm and retention campaigns for an insurance book, client portals and esignature for policy documents. Of those, comparative quoting across carriers for home and auto and agency management with policy and client records are not what Vertafore AMS360 is typically brought in for.
- What can EZLynx do that Vertafore AMS360 cannot?
- EZLynx covers Comparative rating, Agency management, Marketing automation, E-signature. Vertafore AMS360 covers Policy management, Integrated accounting, Real-time carrier downloads, Workflow automation. Both handle Client portal, Document management, DocuSign, SOC2.

