Softwr

Insurance · head to head

Bold Penguin vs INSTANDA

Bold Penguin logo

Bold Penguin

Insurance

Business insurance marketplace for brokers

From
Free
Rated
-
Full reviewWebsite
INSTANDA logo

INSTANDA

Insurance

No-code product builder that lets underwriters configure and launch insurance products themselves

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Bold Penguin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bold Penguin no public pricing available; entirely quote-based sales model; INSTANDA it is a product and policy layer, not a full core suite, so claims, finance, commissions and reporting are integrations you pay for separately and the total is well above the licence quote.
  • They diverge on capability: Bold Penguin covers Multi-carrier quoting, INSTANDA covers Browser-based product build.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bold Penguin and INSTANDA actually diverge.

Attributes where Bold Penguin and INSTANDA differ
AttributeBold PenguinINSTANDA
Starting priceFreeOn request
Pricing modeltransactionquote
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, API
Founded2019Unknown

Identical on both: user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bold Penguin

  • Multi-carrier quoting
  • Instant quotes
  • Online binding
  • Customer portal
  • Commission tracking
  • Mobile app
  • Reporting
  • Multiple carriers

Only in INSTANDA

  • Browser-based product build
  • Rating configuration
  • Document generation
  • Distribution portals
  • Product versioning

Both cover

  • API access

What people use each for

The jobs each tool is most often brought in to do.

Bold Penguin

  • Routing and triaging commercial insurance submissionsnot INSTANDA
  • Automating submission to bind through the Terminal platformnot INSTANDA
  • Handling complex middle market submissions with SubmissionLinknot INSTANDA
  • Policy checking with ClauseLinknot INSTANDA

INSTANDA

  • An MGA launching a niche product in weeks and iterating rating without a development cyclenot Bold Penguin
  • A broker building an own-brand scheme on top of a capacity agreementnot Bold Penguin
  • A carrier running product experiments away from the core policy systemnot Bold Penguin
  • An embedded insurance programme where the product must be exposed through a partner APInot Bold Penguin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bold Penguin

  • No public pricing available; entirely quote-based sales model
  • B2B enterprise solution with custom pricing based on organizational needs
  • No published tiers or plan features; feature set and cost determined during sales consultation

INSTANDA

  • It is a product and policy layer, not a full core suite, so claims, finance, commissions and reporting are integrations you pay for separately and the total is well above the licence quote.
  • No-code configuration puts product logic in the hands of underwriters, which is fast but also means product changes can bypass the change control and testing discipline an IT-owned release would enforce.
  • Complex rating that needs external models, machine learning scores or intricate referral hierarchies pushes past what browser configuration handles cleanly.
  • Market presence is concentrated in the United Kingdom and Europe, so North American buyers will find fewer local references and less familiarity with state filing workflows.
  • As configuration grows across many product versions it becomes its own maintenance burden, and without discipline you accumulate variants nobody remembers the reason for.

Pricing, plan by plan

Bold Penguin

Free
  • Broker AccessFree
    • Multi-carrier quotes
    • Instant quoting
    • Commission tracking

INSTANDA

On request
  • INSTANDA Platform$undefined/year
    • Product configuration environment
    • Policy administration
    • Distribution portals

Which should you pick?

Choose Bold Penguin if

  • You need multi-carrier quoting.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want instant quotes.
Bold Penguin review

Choose INSTANDA if

  • You need browser-based product build.
  • You work on Web, API.
  • You also want rating configuration.
INSTANDA review

Questions people ask

Is Bold Penguin or INSTANDA better?
Neither clearly leads. Bold Penguin starts at Free and INSTANDA at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bold Penguin or INSTANDA?
Bold Penguin has a free tier; the other does not. Paid plans start at Free for Bold Penguin and On request for INSTANDA.
Does Bold Penguin or INSTANDA run on more platforms?
Bold Penguin runs on Web, Ios, Android. INSTANDA runs on Web, API.
Can I use Bold Penguin for free?
Yes. Bold Penguin has a free tier, so you can try it without paying. INSTANDA starts at On request.
What is Bold Penguin best used for?
Bold Penguin is most often used for routing and triaging commercial insurance submissions, automating submission to bind through the terminal platform, handling complex middle market submissions with submissionlink, policy checking with clauselink. Of those, routing and triaging commercial insurance submissions and automating submission to bind through the terminal platform are not what INSTANDA is typically brought in for.
What can Bold Penguin do that INSTANDA cannot?
Bold Penguin covers Multi-carrier quoting, Instant quotes, Online binding, Customer portal. INSTANDA covers Browser-based product build, Rating configuration, Document generation, Distribution portals. Both handle API access.

Answered from the vendors’ own pages

Bold Penguin: What is Bold Penguin's pricing model?

Bold Penguin uses a custom, quote-based pricing model. Specific costs and billing periods are not published publicly; pricing is determined through consultation with the sales team based on organizational needs.

Source
INSTANDA: Can underwriters really build products without developers?

Yes for mainstream product structures, and this is worth testing in a proof of concept with your own staff. Complex rating that calls external models still needs engineering.

Bold Penguin: Does Bold Penguin offer standard subscription plans?

Bold Penguin does not publish standard pricing tiers or subscription plans. The company directs interested parties to book a demo or contact sales through 'Let's Talk' forms to discuss custom solutions and pricing.

Source
INSTANDA: Is it a complete core system?

No. It covers product, quoting and policy administration well. Claims, finance and commissions are separate systems you integrate.

Bold Penguin: How can I get a Bold Penguin price quote?

To obtain pricing information, visit the Bold Penguin website and submit a demo request or contact form. A sales representative will assess your needs and provide a customized pricing proposal.

Source
INSTANDA: Where is it strongest geographically?

The United Kingdom and Europe, particularly among MGAs. North American deployments exist but the reference base is younger.

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