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E-Commerce · head to head

BackToMe vs Shopify

BackToMe logo

BackToMe

E-Commerce

Right-of-withdrawal handling for European e-commerce

From
€25/month
Rated
-
Full reviewWebsite
Shopify logo

Shopify

E-Commerce

The most trusted ecommerce platform to start, grow, and scale your business

From
$24/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BackToMe the scope is European consumer law. A merchant selling outside the EU has no use for it.; Shopify using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus
  • They diverge on capability: BackToMe covers Floating withdrawal button, Shopify covers Hosted ecommerce platform.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which BackToMe and Shopify actually diverge.

Attributes where BackToMe and Shopify differ
AttributeBackToMeShopify
Starting price€25/month$24/month
FoundedUnknown2006

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BackToMe

  • Floating withdrawal button
  • Automatic acknowledgement
  • Sealed archiving
  • Withdrawal dashboard
  • One-click proof export
  • Multi-store from one account

Only in Shopify

  • Hosted ecommerce platform
  • Payment processing
  • Inventory management
  • Order tracking
  • Marketing automation
  • Apps and integrations
  • Multi-channel selling
  • SSL certificate

What people use each for

The jobs each tool is most often brought in to do.

BackToMe

  • Meeting EU Directive 2023/2673 withdrawal obligationsnot Shopify
  • Producing dated proof of a cancellation in a customer disputenot Shopify
  • Handling withdrawal requests across several EU languagesnot Shopify
  • Running one withdrawal process across multiple storefrontsnot Shopify
  • Passing a consumer-protection audit with exportable recordsnot Shopify

Shopify

  • Running a hosted ecommerce store with payments and fulfilmentnot BackToMe
  • Selling across online, in person and social channels from one cataloguenot BackToMe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BackToMe

  • The scope is European consumer law. A merchant selling outside the EU has no use for it.
  • The site and dashboard are French. The customer-facing button covers 24 EU languages, but the merchant side is not multilingual.
  • One price, one feature set. There is no tier for a shop that wants only the archive or only the button.
  • It runs as an injected script on the storefront, so a shop with a strict content security policy has an extra step before the button will render.
  • A young French vendor with no independent review coverage, so there is nothing outside the vendor's own material to corroborate the archive's evidentiary weight.

Shopify

  • Using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus
  • That fee makes the cheapest plan the most expensive place to use an outside processor, which is the opposite of how plans usually work
  • Card rates also improve with the plan, from 2.9% on Basic to 2.7% on Advanced
  • Amex is charged at a higher rate than other cards on every plan below Plus
  • Plus starts at $2,300 a month
  • The advertised lower monthly prices require paying a year up front

Pricing, plan by plan

BackToMe

€25/month
  • Monthly$25/month
    • Per active store, excluding VAT
    • Unlimited withdrawal requests
    • 24 EU languages
  • Annual$250/year
    • Per store, excluding VAT
    • Two months free against the monthly rate
    • Everything in the monthly plan

Shopify

$24/month
  • Basic$24/month
    • For solo entrepreneurs
    • $32/month on monthly billing
    • 2.9% + AED1.00 transaction fee (standard cards)
  • Grow$69/month
    • For small teams
    • $92/month on monthly billing
    • 2.8% + AED1.00 transaction fee (standard cards)
  • Advanced$299/month
    • For global reach
    • $399/month on monthly billing
    • 2.7% + AED1.00 transaction fee (standard cards)
  • Plus$2300/month
    • For complex businesses
    • most competitive transaction rates

Which should you pick?

Choose BackToMe if

  • You need floating withdrawal button.
  • You also want automatic acknowledgement.
BackToMe review

Choose Shopify if

  • You need hosted ecommerce platform.
  • You also want payment processing.
Shopify review

Questions people ask

Is BackToMe or Shopify better?
Neither clearly leads. BackToMe starts at €25/month and Shopify at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BackToMe or Shopify?
BackToMe starts at €25/month and Shopify at $24/month.
Does BackToMe or Shopify run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is BackToMe best used for?
BackToMe is most often used for meeting eu directive 2023/2673 withdrawal obligations, producing dated proof of a cancellation in a customer dispute, handling withdrawal requests across several eu languages, running one withdrawal process across multiple storefronts. Of those, meeting eu directive 2023/2673 withdrawal obligations and producing dated proof of a cancellation in a customer dispute are not what Shopify is typically brought in for.
What can BackToMe do that Shopify cannot?
BackToMe covers Floating withdrawal button, Automatic acknowledgement, Sealed archiving, Withdrawal dashboard. Shopify covers Hosted ecommerce platform, Payment processing, Inventory management, Order tracking.

Answered from the vendors’ own pages

BackToMe: What does BackToMe cost?

25 euros excluding VAT per month per active store, or 250 euros excluding VAT per year, which works out at two months free. The price does not change with the number of withdrawal requests.

Source
Shopify: How much does Shopify cost?

Shopify's Basic tier is $24/month (or $32/month monthly), Grow is $69/month (or $92/month monthly), Advanced is $299/month (or $399/month monthly), and Plus starts at $2,300/month. Annual subscriptions include 25% discount versus monthly billing.

Source
BackToMe: Which regulation does it address?

EU Directive 2023/2673, which governs the consumer right of withdrawal on distance contracts in e-commerce.

Source
Shopify: Does Shopify offer a free trial?

Yes, Shopify offers 3 days free, then $1/month for 3 months without requiring a credit card.

Source
BackToMe: Is there a free trial?

Seven days. A card is required to start it but nothing is charged upfront, and cancelling before day seven costs nothing. There is also a 30-day money-back guarantee.

Source
Shopify: What payment processing fees does Shopify charge?

Transaction rates vary by plan: Basic charges 2.9% + AED1.00 (standard cards), Grow charges 2.8% + AED1.00, Advanced charges 2.7% + AED1.00, and Plus offers the most competitive rates. American Express charges 0.1% higher across all plans.

Source
BackToMe: Are staging and development stores billed?

No. Only activated stores are billed, and the withdrawal button does not display on inactive ones.

Source
BackToMe: What happens to the archive if I cancel?

Cancellation is available at any time with no commitment, premium access runs to the end of the paid period, and the account stays open with archived withdrawals and proofs accessible indefinitely. Reactivation is self-service.

Source
BackToMe: Which e-commerce platforms does it support?

Shopify, WordPress, WooCommerce, PrestaShop, Wix, Webflow, WiziShop and Squarespace, plus custom builds through a single line of script. The vendor puts installation at five minutes on any platform.

Source
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