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E-Commerce · head to head

BackToMe vs Loop Returns

BackToMe logo

BackToMe

E-Commerce

Right-of-withdrawal handling for European e-commerce

From
€25/month
Rated
-
Full reviewWebsite
Loop Returns logo

Loop Returns

Fashion

Embedded returns solution for e-commerce platforms

From
$100/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BackToMe the scope is European consumer law. A merchant selling outside the EU has no use for it.; Loop Returns no pricing published on website; quotes require sales contact
  • They diverge on capability: BackToMe covers Floating withdrawal button, Loop Returns covers Embedded returns.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which BackToMe and Loop Returns actually diverge.

Attributes where BackToMe and Loop Returns differ
AttributeBackToMeLoop Returns
Starting price€25/month$100/month
CategoryE-CommerceFashion
FoundedUnknown2017

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BackToMe

  • Floating withdrawal button
  • Automatic acknowledgement
  • Sealed archiving
  • Withdrawal dashboard
  • One-click proof export
  • Multi-store from one account

Only in Loop Returns

  • Embedded returns
  • Label generation
  • Tracking
  • Analytics
  • Shopify
  • WooCommerce
  • Custom platforms
  • Encryption

What people use each for

The jobs each tool is most often brought in to do.

BackToMe

  • Meeting EU Directive 2023/2673 withdrawal obligationsnot Loop Returns
  • Producing dated proof of a cancellation in a customer disputenot Loop Returns
  • Handling withdrawal requests across several EU languagesnot Loop Returns
  • Running one withdrawal process across multiple storefrontsnot Loop Returns
  • Passing a consumer-protection audit with exportable recordsnot Loop Returns

Loop Returns

  • Managing ecommerce returns and exchanges through a branded portalnot BackToMe
  • Offering store credit and exchange incentives instead of refundsnot BackToMe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BackToMe

  • The scope is European consumer law. A merchant selling outside the EU has no use for it.
  • The site and dashboard are French. The customer-facing button covers 24 EU languages, but the merchant side is not multilingual.
  • One price, one feature set. There is no tier for a shop that wants only the archive or only the button.
  • It runs as an injected script on the storefront, so a shop with a strict content security policy has an extra step before the button will render.
  • A young French vendor with no independent review coverage, so there is nothing outside the vendor's own material to corroborate the archive's evidentiary weight.

Loop Returns

  • No pricing published on website; quotes require sales contact
  • Pricing varies based on business size and custom implementation needs
  • Custom implementations take longer than Shopify brand implementations

Pricing, plan by plan

BackToMe

€25/month
  • Monthly$25/month
    • Per active store, excluding VAT
    • Unlimited withdrawal requests
    • 24 EU languages
  • Annual$250/year
    • Per store, excluding VAT
    • Two months free against the monthly rate
    • Everything in the monthly plan

Loop Returns

$100/month
  • Startup$100/month
    • Basic returns
    • Integration
  • Growth$300/month
    • All features
    • Analytics

Which should you pick?

Choose BackToMe if

  • You need floating withdrawal button.
  • You also want automatic acknowledgement.
BackToMe review

Choose Loop Returns if

  • You need embedded returns.
  • You also want label generation.
Loop Returns review

Questions people ask

Is BackToMe or Loop Returns better?
Neither clearly leads. BackToMe starts at €25/month and Loop Returns at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BackToMe or Loop Returns?
BackToMe starts at €25/month and Loop Returns at $100/month.
Does BackToMe or Loop Returns run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is BackToMe best used for?
BackToMe is most often used for meeting eu directive 2023/2673 withdrawal obligations, producing dated proof of a cancellation in a customer dispute, handling withdrawal requests across several eu languages, running one withdrawal process across multiple storefronts. Of those, meeting eu directive 2023/2673 withdrawal obligations and producing dated proof of a cancellation in a customer dispute are not what Loop Returns is typically brought in for.
What can BackToMe do that Loop Returns cannot?
BackToMe covers Floating withdrawal button, Automatic acknowledgement, Sealed archiving, Withdrawal dashboard. Loop Returns covers Embedded returns, Label generation, Tracking, Analytics.

Answered from the vendors’ own pages

BackToMe: What does BackToMe cost?

25 euros excluding VAT per month per active store, or 250 euros excluding VAT per year, which works out at two months free. The price does not change with the number of withdrawal requests.

Source
Loop Returns: How much does Loop Returns cost?

Loop Returns does not publish pricing on its website. The company offers plans for businesses of all sizes from startups to enterprise, with pricing determined by business requirements. Interested parties must book a demo or visit the pricing page to discuss options.

Source
BackToMe: Which regulation does it address?

EU Directive 2023/2673, which governs the consumer right of withdrawal on distance contracts in e-commerce.

Source
Loop Returns: How quickly can I launch Loop Returns?

Shopify brands can go live in 15 to 45 days, while custom implementations take longer. Exact timelines depend on specific brand requirements.

Source
BackToMe: Is there a free trial?

Seven days. A card is required to start it but nothing is charged upfront, and cancelling before day seven costs nothing. There is also a 30-day money-back guarantee.

Source
BackToMe: Are staging and development stores billed?

No. Only activated stores are billed, and the withdrawal button does not display on inactive ones.

Source
BackToMe: What happens to the archive if I cancel?

Cancellation is available at any time with no commitment, premium access runs to the end of the paid period, and the account stays open with archived withdrawals and proofs accessible indefinitely. Reactivation is self-service.

Source
BackToMe: Which e-commerce platforms does it support?

Shopify, WordPress, WooCommerce, PrestaShop, Wix, Webflow, WiziShop and Squarespace, plus custom builds through a single line of script. The vendor puts installation at five minutes on any platform.

Source
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