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Fashion · head to head

Loop Returns vs Returnly

Loop Returns logo

Loop Returns

Fashion

Embedded returns solution for e-commerce platforms

From
$100/month
Rated
-
Full reviewWebsite
Returnly logo

Returnly

Fashion

In-browser returns experience platform

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loop Returns no pricing published on website; quotes require sales contact; Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
  • They diverge on capability: Loop Returns covers Embedded returns, Returnly covers In-browser returns.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Loop Returns and Returnly actually diverge.

Attributes where Loop Returns and Returnly differ
AttributeLoop ReturnsReturnly
Starting price$100/month$200/month
Founded20172014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Fashion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loop Returns

  • Embedded returns
  • Label generation
  • Tracking
  • WooCommerce
  • Custom platforms

Only in Returnly

  • In-browser returns
  • Instant refunds
  • Integration
  • Magento

Both cover

  • Analytics
  • Shopify
  • Encryption
  • Authentication
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Loop Returns

  • Managing ecommerce returns and exchanges through a branded portalnot Returnly
  • Offering store credit and exchange incentives instead of refundsnot Returnly

Returnly

  • Returns managementnot Loop Returns
  • Customer experiencenot Loop Returns

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loop Returns

  • No pricing published on website; quotes require sales contact
  • Pricing varies based on business size and custom implementation needs
  • Custom implementations take longer than Shopify brand implementations

Returnly

  • Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).

Pricing, plan by plan

Loop Returns

$100/month
  • Startup$100/month
    • Basic returns
    • Integration
  • Growth$300/month
    • All features
    • Analytics

Returnly

$200/month
  • Essential$200/month
    • In-browser returns
    • Basic analytics
  • Professional$400/month
    • All features
    • Advanced analytics

Which should you pick?

Choose Loop Returns if

  • You need embedded returns.
  • You also want label generation.
Loop Returns review

Choose Returnly if

  • You need in-browser returns.
  • You also want instant refunds.
Returnly review

Questions people ask

Is Loop Returns or Returnly better?
Neither clearly leads. Loop Returns starts at $100/month and Returnly at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loop Returns or Returnly?
Loop Returns starts at $100/month and Returnly at $200/month.
Does Loop Returns or Returnly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Loop Returns best used for?
Loop Returns is most often used for managing ecommerce returns and exchanges through a branded portal, offering store credit and exchange incentives instead of refunds. Of those, managing ecommerce returns and exchanges through a branded portal and offering store credit and exchange incentives instead of refunds are not what Returnly is typically brought in for.
What can Loop Returns do that Returnly cannot?
Loop Returns covers Embedded returns, Label generation, Tracking, WooCommerce. Returnly covers In-browser returns, Instant refunds, Integration, Magento. Both handle Analytics, Shopify, Encryption, Authentication.

Answered from the vendors’ own pages

Loop Returns: How much does Loop Returns cost?

Loop Returns does not publish pricing on its website. The company offers plans for businesses of all sizes from startups to enterprise, with pricing determined by business requirements. Interested parties must book a demo or visit the pricing page to discuss options.

Source
Loop Returns: How quickly can I launch Loop Returns?

Shopify brands can go live in 15 to 45 days, while custom implementations take longer. Exact timelines depend on specific brand requirements.

Source
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