Fashion & Apparel · head to head
Loop Returns vs Returnly

Loop Returns
Fashion & Apparel
Embedded returns solution for e-commerce platforms
- From
- $100/month
- Rated
- -
R
Returnly
Fashion & Apparel
In-browser returns experience platform
- From
- $200/month
- Rated
- -
The short version
- Each has a real cost: Loop Returns both paid plans publish a starting price only, at $155 and $340 a month, with no stated return volume included; Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
- They diverge on capability: Loop Returns covers Embedded returns, Returnly covers In-browser returns.
Where they differ
Only the attributes on which Loop Returns and Returnly actually diverge.
| Attribute | Loop Returns | Returnly |
|---|---|---|
| Starting price | $100/month | $200/month |
| Founded | 2017 | 2014 |
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Fashion & Apparel).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Loop Returns
- Embedded returns
- Label generation
- Tracking
- WooCommerce
- Custom platforms
Only in Returnly
- In-browser returns
- Instant refunds
- Integration
- Magento
Both cover
- Analytics
- Shopify
- Encryption
- Authentication
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Loop Returns
- Managing ecommerce returns and exchanges through a branded portalnot Returnly
- Offering store credit and exchange incentives instead of refundsnot Returnly
Returnly
- Returns managementnot Loop Returns
- Customer experiencenot Loop Returns
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Loop Returns
- Both paid plans publish a starting price only, at $155 and $340 a month, with no stated return volume included
- Because neither the included volume nor the overage rate is published, the cost of a busy returns month cannot be worked out in advance
- Dedicated onboarding and support are tied to 20,000 or more annual orders, so smaller merchants get neither
Returnly
- Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
Pricing, plan by plan
Loop Returns
$100/month- Startup$100/month
- Basic returns
- Integration
- Growth$300/month
- All features
- Analytics
Returnly
$200/month- Essential$200/month
- In-browser returns
- Basic analytics
- Professional$400/month
- All features
- Advanced analytics
Which should you pick?
Questions people ask
- Is Loop Returns or Returnly better?
- Neither clearly leads. Loop Returns starts at $100/month and Returnly at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Loop Returns or Returnly?
- Loop Returns starts at $100/month and Returnly at $200/month.
- Does Loop Returns or Returnly run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Loop Returns best used for?
- Loop Returns is most often used for managing ecommerce returns and exchanges through a branded portal, offering store credit and exchange incentives instead of refunds. Of those, managing ecommerce returns and exchanges through a branded portal and offering store credit and exchange incentives instead of refunds are not what Returnly is typically brought in for.
- What can Loop Returns do that Returnly cannot?
- Loop Returns covers Embedded returns, Label generation, Tracking, WooCommerce. Returnly covers In-browser returns, Instant refunds, Integration, Magento. Both handle Analytics, Shopify, Encryption, Authentication.
