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Affiliate Marketing · head to head

Awin vs Upfluence

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
Free
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Only Awin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Awin pricing not published, available by quote only; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Awin covers Global publisher network, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Awin and Upfluence actually diverge.

Attributes where Awin and Upfluence differ
AttributeAwinUpfluence
Starting priceFree$478/month
Pricing modelquotesubscription
Free tierYesNo
PlatformsWeb, MobileWeb, Chrome-extension, Api
CategoryAffiliate MarketingInfluencer Marketing
Founded20002013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • BigCommerce
  • Web support
  • Mobile support

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Shopify
  • Magento
  • WooCommerce

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate network for content creators and publishersnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Awin
  • Running creator campaigns tied to an ecommerce storenot Awin
  • Automating creator payments and affiliate trackingnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • Pricing not published, available by quote only
  • Commission structure and payment thresholds not disclosed

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Awin

Free

No published plan breakdown. See the Awin review.

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Awin or Upfluence better?
Neither clearly leads. Awin starts at Free and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or Upfluence?
Awin has a free tier; the other does not. Paid plans start at Free for Awin and $478/month for Upfluence.
Does Awin or Upfluence run on more platforms?
Awin runs on Web, Mobile. Upfluence runs on Web, Chrome-extension, Api.
Can I use Awin for free?
Yes. Awin has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What is Awin best used for?
Awin is most often used for affiliate network for content creators and publishers. Of those, affiliate network for content creators and publishers is not what Upfluence is typically brought in for.
What can Awin do that Upfluence cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Shopify, Magento, WooCommerce.
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