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Software · head to head

Awin vs Viral Loops

Awin logo

Awin

Software

Global affiliate network with 1M+ publishers

From
Free
Rated
-
Viral Loops logo

Viral Loops

Software

Viral and referral marketing made simple

From
Free
Rated
-

The short version

  • Each has a real cost: Awin pricing not published, available by quote only; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: Awin covers Global publisher network, Viral Loops covers Campaign templates.

Where they differ

Only the attributes on which Awin and Viral Loops actually diverge.

Attributes where Awin and Viral Loops differ
AttributeAwinViral Loops
Pricing modelquotesubscription
PlatformsWeb, MobileWeb
Founded20002016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Magento
  • WooCommerce
  • BigCommerce

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Mailchimp
  • Klaviyo
  • HubSpot

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate network for content creators and publishersnot Viral Loops

Viral Loops

  • affiliate marketing managementnot Awin
  • Workflow automationnot Awin
  • Reportingnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • Pricing not published, available by quote only
  • Commission structure and payment thresholds not disclosed

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

Awin

Free

No published plan breakdown. See the Awin review.

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want cross-device tracking.

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.

Questions people ask

Is Awin or Viral Loops better?
Neither clearly leads. Awin starts at Free and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or Viral Loops?
Awin starts at Free and Viral Loops at Free.
Does Awin or Viral Loops run on more platforms?
Awin runs on Web, Mobile. Viral Loops runs on Web.
Can I use Awin for free?
Both have a free tier, so you can try either at no cost before committing.
What is Awin best used for?
Awin is most often used for affiliate network for content creators and publishers. Of those, affiliate network for content creators and publishers is not what Viral Loops is typically brought in for.
What can Awin do that Viral Loops cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Both handle Shopify, Web support.

Answered from the vendors’ own pages

Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source

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