Software · head to head
Awin vs Shopify Collabs

Shopify Collabs
Software
Connect with creators to grow your Shopify store
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Awin pricing not published, available by quote only; Shopify Collabs a 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill
- They diverge on capability: Awin covers Global publisher network, Shopify Collabs covers Creator marketplace.
Where they differ
Only the attributes on which Awin and Shopify Collabs actually diverge.
| Attribute | Awin | Shopify Collabs |
|---|---|---|
| Pricing model | quote | freemium |
| Platforms | Web, Mobile | Web |
| Founded | 2000 | 2021 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Awin
- Global publisher network
- Cross-device tracking
- Payment processing
- Compliance tools
- Publisher recruitment
- Magento
- WooCommerce
- BigCommerce
Only in Shopify Collabs
- Creator marketplace
- Affiliate management
- Gift tracking
- Commission payments
- Performance analytics
- Application management
- Direct messaging
- Shopify integration
Both cover
- Shopify
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Awin
- Affiliate network for content creators and publishersnot Shopify Collabs
Shopify Collabs
- Recruiting affiliates and creators for a Shopify storenot Awin
- Issuing creator discount codes and affiliate linksnot Awin
- Paying creator commissions automatically through the Shopify billnot Awin
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Awin
- Pricing not published, available by quote only
- Commission structure and payment thresholds not disclosed
Shopify Collabs
- A 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill
- Requires a Shopify store, so it is unusable by brands not selling on Shopify
- Commissions are handled in USD and merchants billed in another currency pay local conversion fees
- Creators who do not submit a W9 have their annual payouts capped at $599.99 USD
- Collabs is not accepting new creator signups, so brands can only work with creators already on the platform or invited directly
Pricing, plan by plan
Awin
FreeNo published plan breakdown. See the Awin review.
Shopify Collabs
Free- FreeFree
- Creator discovery
- Gift tracking
- Basic affiliate links
- Pro$99/month
- Advanced search
- Commission management
- Bulk messaging
Which should you pick?
Choose Awin if
- You need global publisher network.
- You want to start without paying.
- You work on Web, Mobile.
- You also want cross-device tracking.
Choose Shopify Collabs if
- You need creator marketplace.
- You want to start without paying.
- You also want affiliate management.
Questions people ask
- Is Awin or Shopify Collabs better?
- Neither clearly leads. Awin starts at Free and Shopify Collabs at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Awin or Shopify Collabs?
- Awin starts at Free and Shopify Collabs at Free.
- Does Awin or Shopify Collabs run on more platforms?
- Awin runs on Web, Mobile. Shopify Collabs runs on Web.
- Can I use Awin for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Awin best used for?
- Awin is most often used for affiliate network for content creators and publishers. Of those, affiliate network for content creators and publishers is not what Shopify Collabs is typically brought in for.
- What can Awin do that Shopify Collabs cannot?
- Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Shopify Collabs covers Creator marketplace, Affiliate management, Gift tracking, Commission payments. Both handle Shopify, Web support.
Related pages
More on Shopify Collabs
Keep looking
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