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Awin vs Sprout Social

Awin logo

Awin

Software

Global affiliate network with 1M+ publishers

From
Free
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Software

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • Only Awin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Awin pricing not published, available by quote only; Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • They diverge on capability: Awin covers Global publisher network, Sprout Social covers Social publishing.

Where they differ

Only the attributes on which Awin and Sprout Social actually diverge.

Attributes where Awin and Sprout Social differ
AttributeAwinSprout Social
Starting priceFree$249/month
Pricing modelquotesubscription
Free tierYesNo
PlatformsWeb, MobileWeb, Ios, Android, Api
Founded20002010

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate network for content creators and publishersnot Sprout Social

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Awin
  • Centralising creator outreach, contracting, approvals and paymentsnot Awin
  • Measuring creator-driven revenue with first-party analytics and attributionnot Awin
  • Building a creator pipeline through branded application pagesnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • Pricing not published, available by quote only
  • Commission structure and payment thresholds not disclosed

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Pricing, plan by plan

Awin

Free

No published plan breakdown. See the Awin review.

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is Awin or Sprout Social better?
Neither clearly leads. Awin starts at Free and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or Sprout Social?
Awin has a free tier; the other does not. Paid plans start at Free for Awin and $249/month for Sprout Social.
Does Awin or Sprout Social run on more platforms?
Awin runs on Web, Mobile. Sprout Social runs on Web, Ios, Android, Api.
Can I use Awin for free?
Yes. Awin has a free tier, so you can try it without paying. Sprout Social starts at $249/month.
What is Awin best used for?
Awin is most often used for affiliate network for content creators and publishers. Of those, affiliate network for content creators and publishers is not what Sprout Social is typically brought in for.
What can Awin do that Sprout Social cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle Web support.
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