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Software · head to head

Awin vs FirstPromoter

Awin logo

Awin

Software

Global affiliate network with 1M+ publishers

From
Free
Rated
-
Full reviewWebsite
FirstPromoter logo

FirstPromoter

Software

Referral tracking for SaaS and subscription businesses

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Awin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Awin pricing not published, available by quote only; FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • They diverge on capability: Awin covers Global publisher network, FirstPromoter covers Recurring commission tracking.

Where they differ

Only the attributes on which Awin and FirstPromoter actually diverge.

Attributes where Awin and FirstPromoter differ
AttributeAwinFirstPromoter
Starting priceFree$49/month
Pricing modelquoteUnknown
Free tierYesNo
PlatformsWeb, MobileWeb (SaaS)
Founded20002017

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate network for content creators and publishersnot FirstPromoter

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Awin
  • Tracking referral revenue through Stripenot Awin
  • Paying affiliates and issuing invoicesnot Awin
  • Multi-tier commission structures on the higher plansnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • Pricing not published, available by quote only
  • Commission structure and payment thresholds not disclosed

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Pricing, plan by plan

Awin

Free

No published plan breakdown. See the Awin review.

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Questions people ask

Is Awin or FirstPromoter better?
Neither clearly leads. Awin starts at Free and FirstPromoter at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or FirstPromoter?
Awin has a free tier; the other does not. Paid plans start at Free for Awin and $49/month for FirstPromoter.
Does Awin or FirstPromoter run on more platforms?
Awin runs on Web, Mobile. FirstPromoter runs on Web (SaaS).
Can I use Awin for free?
Yes. Awin has a free tier, so you can try it without paying. FirstPromoter starts at $49/month.
What is Awin best used for?
Awin is most often used for affiliate network for content creators and publishers. Of those, affiliate network for content creators and publishers is not what FirstPromoter is typically brought in for.
What can Awin do that FirstPromoter cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Both handle Web support.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
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