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Affiliate Marketing · head to head

Awin vs Guusto

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Free plan
No
Full reviewWebsite
Guusto logo

Guusto

Employee Engagement

Gift-based employee recognition platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Guusto has a free tier, so it costs nothing to try first.
  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; Guusto gift card merchants are limited primarily to US brands and digital formats; international options are limited
  • They diverge on capability: Awin covers Global publisher network, Guusto covers Gift card rewards.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Awin and Guusto actually diverge.

Attributes where Awin and Guusto differ
AttributeAwinGuusto
Starting price£99/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, MobileWeb
CategoryAffiliate MarketingEmployee Engagement
Founded20002013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in Guusto

  • Gift card rewards
  • Peer recognition
  • Milestone celebrations
  • Budget management
  • Mobile app
  • Analytics
  • Charitable giving
  • Multiple gift options

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot Guusto
  • Performance-based advertisingnot Guusto
  • Commission managementnot Guusto

Guusto

  • Employee recognitionnot Awin
  • Gift givingnot Awin
  • Milestone awardsnot Awin
  • Social impactnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

Guusto

  • Gift card merchants are limited primarily to US brands and digital formats; international options are limited
  • Recipients must create a Guusto account to claim rewards, creating friction for deskless workers
  • No physical goods fulfillment or home delivery for tangible merchandise and branded swag
  • Limited customization options for branding and reward options compared to enterprise alternatives
  • Regional restrictions on merchant availability in certain geographic areas

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

Guusto

Free

No published plan breakdown. See the Guusto review.

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose Guusto if

  • You need gift card rewards.
  • You want to start without paying.
  • You also want peer recognition.
Guusto review

Questions people ask

Is Awin or Guusto better?
Neither clearly leads. Awin starts at £99/month and Guusto at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or Guusto?
Guusto has a free tier; the other does not. Paid plans start at £99/month for Awin and Free for Guusto.
Does Awin or Guusto run on more platforms?
Awin runs on Web, Mobile. Guusto runs on Web.
Can I use Guusto for free?
Yes. Guusto has a free tier, so you can try it without paying. Awin starts at £99/month.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what Guusto is typically brought in for.
What can Awin do that Guusto cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Guusto covers Gift card rewards, Peer recognition, Milestone celebrations, Budget management.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
Guusto: Does Guusto work with deskless and remote employees?

Yes, Guusto is designed for frontline and deskless workers. It delivers recognition through SMS, push notifications, QR codes, and print options, making it accessible to employees without desk access or company email.

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
Guusto: What reward options does Guusto support?

Guusto cards can be redeemed for hundreds of different gift cards from around the world, branded company swag, charity donations, and custom rewards. However, gift card merchants are primarily limited to US brands.

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
Guusto: How does Guusto pricing work?

Guusto offers a Free tier with no minimum spend, Essential at $200 per month (annual billing), and Premium at $500 per month (annual billing). You pay face value for gift card rewards; Guusto charges merchants instead, so every dollar goes to employees.

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
Guusto: Can Guusto integrate with HRIS systems?

Yes, Guusto syncs with HR management systems to automate anniversaries, milestones, birthdays, and other events. It also offers SSO integrations and Slack integration for bringing recognition into daily workflows.

Source
Guusto: Do employees need a Guusto account to receive gifts?

Yes, recipients must create a Guusto account to claim rewards, which some users find inconvenient compared to simpler delivery methods.

Source
Guusto: Does Guusto offer physical goods and merchandise?

Guusto focuses on gift cards and digital rewards. It does not have a robust physical fulfillment arm, so industrial or field workers cannot receive tangible goods delivered to their homes.

Source
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