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Sales Enablement · head to head

Avoma vs Setmore

Avoma logo

Avoma

Sales Enablement

Meeting assistant, scheduler and conversation intelligence sold as separate priced layers

From
$19/month
Rated
-
Setmore logo

Setmore

Scheduling

Free appointment scheduling and customer management

From
Free
Rated
-

The short version

  • Only Setmore has a free tier, so it costs nothing to try first.
  • Each has a real cost: Avoma conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.; Setmore free plan limited to 4 users maximum
  • They diverge on capability: Avoma covers AI meeting assistant, Setmore covers Unlimited appointments.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Avoma and Setmore actually diverge.

Attributes where Avoma and Setmore differ
AttributeAvomaSetmore
Starting price$19/monthFree
Pricing modelPer user per monthfreemium
Free tierNoYes
PlatformsWeb, iOS, Android, Chrome extensionWeb, iOS, Android
CategorySales EnablementScheduling
FoundedUnknown2008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avoma

  • AI meeting assistant
  • Custom note templates
  • Scheduling
  • CRM sync
  • Conversation intelligence
  • Revenue intelligence
  • Ask Avoma
  • Lead router

Only in Setmore

  • Unlimited appointments
  • Online booking
  • Calendar synchronization
  • Customer database
  • Email reminders
  • SMS reminders
  • Mobile app
  • Custom branding

What people use each for

The jobs each tool is most often brought in to do.

Avoma

  • A ten-person sales team that wants CRM-ready call notes and booking links without buying a note-taker and a scheduler separatelynot Setmore
  • A customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing contextnot Setmore
  • A founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contractnot Setmore
  • A team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seatsnot Setmore

Setmore

  • Online appointment and booking managementnot Avoma
  • Service provider scheduling platformnot Avoma
  • Customer communication via email and SMS remindersnot Avoma

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avoma

  • Conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.
  • Seat ceilings are baked into tiers, with Startup capped at 25 seats and Organization at 100, so growth forces a plan change for headcount reasons alone rather than feature reasons.
  • Conversation intelligence on the Organization tier is explicitly limited, meaning teams discover which parts are missing after they have committed to an annual contract.
  • Deal and forecast analytics are considerably shallower than dedicated revenue intelligence platforms, so an organisation that grows into serious pipeline inspection will replace the add-on rather than expand it.
  • Summary quality depends on the note template being maintained, and teams that never configure templates get generic recaps that nobody reads, which quietly turns the subscription into an expensive transcript archive.

Setmore

  • Free plan limited to 4 users maximum
  • Free plan limited to 200 appointments per month
  • Live receptionist add-on limited to US only
  • Custom enterprise pricing not published

Pricing, plan by plan

Avoma

$19/month
  • Startup$19/month
    • Up to 25 paid seats
    • Unlimited AI meeting assistant
    • Automatic recording and transcription
  • Organization$24/month
    • Up to 100 paid seats
    • Everything in Startup
    • Custom AI topics and templates
  • Enterprise$39/month
    • Minimum 10 paid seats
    • Everything in Organization
    • Org-wide Ask Avoma
  • Conversation Intelligence add-on$29/month
    • Per seat, on top of a base plan
    • Talk ratios and topic tracking
    • Keyword alerts and coaching

Setmore

Free
  • FreeFree
    • Supports up to 4 users
    • Unlimited appointments
    • Payment acceptance and branded booking page
  • Pro (Annual)$5/month
    • Annual billing at $5/user/month
    • Unlimited users
    • All Free features plus SMS and email reminders
  • Pro (Monthly)$12/month
    • Monthly billing at $12/user/month
    • Unlimited users with same Pro features as annual
  • Enterprise$null/month
    • Custom all-in-one booking system
    • Scales with your business

Which should you pick?

Choose Avoma if

  • You need ai meeting assistant.
  • You work on Web, iOS, Android, Chrome extension.
  • You also want custom note templates.

Choose Setmore if

  • You need unlimited appointments.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want online booking.

Questions people ask

Is Avoma or Setmore better?
Neither clearly leads. Avoma starts at $19/month and Setmore at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avoma or Setmore?
Setmore has a free tier; the other does not. Paid plans start at $19/month for Avoma and Free for Setmore.
Does Avoma or Setmore run on more platforms?
Avoma runs on Web, iOS, Android, Chrome extension. Setmore runs on Web, iOS, Android.
Can I use Setmore for free?
Yes. Setmore has a free tier, so you can try it without paying. Avoma starts at $19/month.
What is Avoma best used for?
Avoma is most often used for a ten-person sales team that wants crm-ready call notes and booking links without buying a note-taker and a scheduler separately, a customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing context, a founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contract, a team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seats. Of those, a ten-person sales team that wants crm-ready call notes and booking links without buying a note-taker and a scheduler separately and a customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing context are not what Setmore is typically brought in for.
What can Avoma do that Setmore cannot?
Avoma covers AI meeting assistant, Custom note templates, Scheduling, CRM sync. Setmore covers Unlimited appointments, Online booking, Calendar synchronization, Customer database.

Answered from the vendors’ own pages

Avoma: Is 19 US dollars the real price?

Only for the base meeting assistant on annual billing. Adding Conversation Intelligence takes it to 53 per user per month, and Revenue Intelligence takes it to 82.

Setmore: How much does Setmore cost?

Setmore is free for up to 4 users. Pro plan costs $5/user/month with annual billing or $12/user/month with monthly billing. An Enterprise plan with custom pricing is available for larger organizations.

Source
Avoma: Do I pay for people who only watch recordings?

No. Viewers and collaborators are free. Paid seats are only required for users whose own meetings are recorded.

Setmore: What features are included in the Free plan?

The Free plan supports up to 4 users and includes unlimited appointments, payment acceptance, branded booking page, mobile app, email reminders and confirmations, integrations, and team collaboration tools.

Source
Avoma: Does it replace my scheduling tool?

For most teams, yes. Group and round-robin booking arrive on the Organization tier; Startup includes 1:1 links only.

Setmore: What is the difference between Setmore's Free and Pro plans?

Pro adds SMS and email reminders, branded mobile app, removal of Setmore branding, customer blocking, Google Reviews integration, custom notifications, and priority support. Pro supports unlimited users versus 4 on Free.

Source
Avoma: Is it a Gong replacement?

Not at the enterprise end. Avoma covers the common conversation intelligence use cases at a fraction of the price but does not match Gong on deal analytics or coaching depth.

Setmore: Does Setmore provide customer support?

Yes, all plans include 24/7 human support. The Pro plan includes priority support access.

Source
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