Softwr

Sales Enablement · head to head

Avoma vs Square Appointments

Avoma logo

Avoma

Sales Enablement

Meeting assistant, scheduler and conversation intelligence sold as separate priced layers

From
$19/month
Rated
-
Full reviewWebsite
Square Appointments logo

Square Appointments

Scheduling

Free scheduling for beauty businesses

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Avoma conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • They diverge on capability: Avoma covers AI meeting assistant, Square Appointments covers Online booking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Avoma and Square Appointments actually diverge.

Attributes where Avoma and Square Appointments differ
AttributeAvomaSquare Appointments
Starting price$19/monthOn request
Pricing modelPer user per monthusage-based
PlatformsWeb, iOS, Android, Chrome extensionWeb, Ios, Android
CategorySales EnablementScheduling
FoundedUnknown2009

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avoma

  • AI meeting assistant
  • Custom note templates
  • Scheduling
  • CRM sync
  • Conversation intelligence
  • Revenue intelligence
  • Ask Avoma
  • Lead router

Only in Square Appointments

  • Online booking
  • Client management
  • Point of sale
  • Payment processing
  • Automated reminders
  • Instagram booking
  • Google booking
  • Mobile app

What people use each for

The jobs each tool is most often brought in to do.

Avoma

  • A ten-person sales team that wants CRM-ready call notes and booking links without buying a note-taker and a scheduler separatelynot Square Appointments
  • A customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing contextnot Square Appointments
  • A founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contractnot Square Appointments
  • A team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seatsnot Square Appointments

Square Appointments

  • Online appointment booking for salons, barbers and personal servicesnot Avoma
  • Taking card payments and deposits at the time of bookingnot Avoma
  • Managing staff calendars, waitlists and no-show policiesnot Avoma

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avoma

  • Conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.
  • Seat ceilings are baked into tiers, with Startup capped at 25 seats and Organization at 100, so growth forces a plan change for headcount reasons alone rather than feature reasons.
  • Conversation intelligence on the Organization tier is explicitly limited, meaning teams discover which parts are missing after they have committed to an annual contract.
  • Deal and forecast analytics are considerably shallower than dedicated revenue intelligence platforms, so an organisation that grows into serious pipeline inspection will replace the add-on rather than expand it.
  • Summary quality depends on the note template being maintained, and teams that never configure templates get generic recaps that nobody reads, which quietly turns the subscription into an expensive transcript archive.

Square Appointments

  • The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • Cancellation policies, no-show fees and waitlists require the Plus plan
  • Resource management, service cost tracking and the future bookings report require the Premium plan
  • Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
  • Card processing fees are charged on top of the plan fee on every tier including the free one

Pricing, plan by plan

Avoma

$19/month
  • Startup$19/month
    • Up to 25 paid seats
    • Unlimited AI meeting assistant
    • Automatic recording and transcription
  • Organization$24/month
    • Up to 100 paid seats
    • Everything in Startup
    • Custom AI topics and templates
  • Enterprise$39/month
    • Minimum 10 paid seats
    • Everything in Organization
    • Org-wide Ask Avoma
  • Conversation Intelligence add-on$29/month
    • Per seat, on top of a base plan
    • Talk ratios and topic tracking
    • Keyword alerts and coaching

Square Appointments

On request
  • Solo Professional Plan$null/transaction
    • Processing fees apply
    • For solo professionals taking payments and managing schedules
    • Top appointments features
  • Plus Plan$null/transaction
    • Processing fees apply
    • Free trial available
    • For growing teams needing more advanced tools
  • Premium Plan$null/transaction
    • Processing fees apply
    • Free trial available
    • For large salons with complex staff management
  • Square Pro$null/month
    • Custom pricing for businesses processing over $250,000 annually
    • Hardware discounts
    • Onboarding support

Which should you pick?

Choose Avoma if

  • You need ai meeting assistant.
  • You work on Web, iOS, Android, Chrome extension.
  • You also want custom note templates.
Avoma review

Choose Square Appointments if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want client management.
Square Appointments review

Questions people ask

Is Avoma or Square Appointments better?
Neither clearly leads. Avoma starts at $19/month and Square Appointments at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avoma or Square Appointments?
Avoma starts at $19/month and Square Appointments at On request.
Does Avoma or Square Appointments run on more platforms?
Avoma runs on Web, iOS, Android, Chrome extension. Square Appointments runs on Web, Ios, Android.
What is Avoma best used for?
Avoma is most often used for a ten-person sales team that wants crm-ready call notes and booking links without buying a note-taker and a scheduler separately, a customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing context, a founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contract, a team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seats. Of those, a ten-person sales team that wants crm-ready call notes and booking links without buying a note-taker and a scheduler separately and a customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing context are not what Square Appointments is typically brought in for.
What can Avoma do that Square Appointments cannot?
Avoma covers AI meeting assistant, Custom note templates, Scheduling, CRM sync. Square Appointments covers Online booking, Client management, Point of sale, Payment processing.

Answered from the vendors’ own pages

Avoma: Is 19 US dollars the real price?

Only for the base meeting assistant on annual billing. Adding Conversation Intelligence takes it to 53 per user per month, and Revenue Intelligence takes it to 82.

Square Appointments: How much do Square Appointments plans cost?

Square Appointments pricing is based on processing fees rather than monthly subscription fees. Specific percentages are not listed online. The Solo Professional, Plus, and Premium plans all charge processing fees on transactions. For businesses processing over $250,000 annually, Square Pro offers custom pricing including hardware discounts, onboarding support, and account management.

Source
Avoma: Do I pay for people who only watch recordings?

No. Viewers and collaborators are free. Paid seats are only required for users whose own meetings are recorded.

Square Appointments: Is there a free trial for Square Appointments?

Yes, the Plus and Premium plans offer free trials for an unspecified number of days. The Solo Professional plan does not appear to offer a trial period.

Source
Avoma: Does it replace my scheduling tool?

For most teams, yes. Group and round-robin booking arrive on the Organization tier; Startup includes 1:1 links only.

Square Appointments: What features does the Premium plan add compared to Plus?

The Premium plan includes all Plus features plus Future Bookings Report for tracking upcoming appointments, Service Cost Tracking to monitor service profitability, and Resource Management for scheduling equipment and facilities across multiple staff members.

Source
Avoma: Is it a Gong replacement?

Not at the enterprise end. Avoma covers the common conversation intelligence use cases at a fraction of the price but does not match Gong on deal analytics or coaching depth.

Share

Related pages

More on Avoma

More on Square Appointments

Keep looking

Other head to heads