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Veterinary · head to head

AVImark vs ChiroTouch

AVImark logo

AVImark

Veterinary

Long-running Windows practice management software for veterinary clinics, now part of Covetrus

From
On request
Rated
-
Full reviewWebsite
ChiroTouch logo

ChiroTouch

Healthcare

Practice management software for chiropractic practices

From
$75/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AVImark the owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.; ChiroTouch chiroTouch does not publish specific pricing amounts on their website
  • They diverge on capability: AVImark covers Medical records, ChiroTouch covers Practice Management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AVImark and ChiroTouch actually diverge.

Attributes where AVImark and ChiroTouch differ
AttributeAVImarkChiroTouch
Starting priceOn request$75/month
Pricing modelquotesubscription
PlatformsWindowsWeb, Desktop, Mobile
CategoryVeterinaryHealthcare
FoundedUnknown2001

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AVImark

  • Medical records
  • Appointment scheduling
  • Invoicing and estimates
  • Inventory and controlled drugs
  • Reminders
  • Add-on modules

Only in ChiroTouch

  • Practice Management
  • EHR
  • Scheduling
  • Billing
  • Patient Portal
  • Reports
  • Insurance
  • Clearinghouses

What people use each for

The jobs each tool is most often brought in to do.

AVImark

  • A single site clinic that wants the lowest ongoing software cost and already has a server and an IT providernot ChiroTouch
  • A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of movingnot ChiroTouch
  • A rural clinic with poor connectivity that cannot depend on a browser based systemnot ChiroTouch
  • A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same systemnot ChiroTouch

ChiroTouch

  • Practice management and EHR for chiropractic clinicsnot AVImark
  • Charting visits, scheduling patients and running front desk workflowsnot AVImark
  • Insurance billing, claims submission and patient payment collectionnot AVImark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AVImark

  • The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
  • Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
  • It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
  • The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
  • Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.

ChiroTouch

  • ChiroTouch does not publish specific pricing amounts on their website
  • Three tiers exist (Start, Grow, Scale) but prices are not displayed
  • Company directs customers to book a demo or call 800.852.1771 for pricing details
  • Optional add-ons (CT Pay, CT Billing Suite, CT SmartFit) have unknown pricing
  • All ChiroTouch plans include AI features and unlimited support but cost comparison requires direct contact

Pricing, plan by plan

AVImark

On request
  • AVImark$undefined/year
    • Licence plus annual maintenance and support agreement
    • Add-on modules priced individually
    • Server, backup and workstation costs borne by the practice

ChiroTouch

$75/month
  • Essentials$75/month
    • Scheduling
    • Charting
    • Billing

Which should you pick?

Choose AVImark if

  • You need medical records.
  • You work on Windows.
  • You also want appointment scheduling.
AVImark review

Choose ChiroTouch if

  • You need practice management.
  • You work on Web, Desktop, Mobile.
  • You also want ehr.
ChiroTouch review

Questions people ask

Is AVImark or ChiroTouch better?
Neither clearly leads. AVImark starts at On request and ChiroTouch at $75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AVImark or ChiroTouch?
AVImark starts at On request and ChiroTouch at $75/month.
Does AVImark or ChiroTouch run on more platforms?
AVImark runs on Windows. ChiroTouch runs on Web, Desktop, Mobile.
What is AVImark best used for?
AVImark is most often used for a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider, a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving, a rural clinic with poor connectivity that cannot depend on a browser based system, a practice buying covetrus pharmacy and supplies that wants prescription workflow in the same system. Of those, a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider and a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving are not what ChiroTouch is typically brought in for.
What can AVImark do that ChiroTouch cannot?
AVImark covers Medical records, Appointment scheduling, Invoicing and estimates, Inventory and controlled drugs. ChiroTouch covers Practice Management, EHR, Scheduling, Billing.

Answered from the vendors’ own pages

AVImark: Who owns AVImark now?

Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.

ChiroTouch: How much does ChiroTouch cost?

ChiroTouch does not publish pricing on their website. The company offers three tiers (Start, Grow, Scale), each with progressively more AI features, but pricing requires booking a demo or calling 800.852.1771 to speak with sales.

Source
AVImark: Is AVImark being discontinued?

No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.

ChiroTouch: What are the differences between ChiroTouch plans?

ChiroTouch Start is for efficient daily operations; ChiroTouch Grow (most popular) adds AI Scribe and multi-location support; ChiroTouch Scale adds AI Review Responder, AI Translator, and lead management. All plans include AI core features, guided onboarding, and unlimited support, but pricing requires direct contact.

Source
AVImark: Can AVImark be run in the cloud?

Only by hosting it on a remote Windows server. It is not a browser application.

ChiroTouch: Are there add-ons available for ChiroTouch?

Yes, ChiroTouch offers optional add-ons including CT Pay (payment processing), CT Billing Suite (insurance billing), and CT SmartFit (exercise programs). Pricing for these add-ons is not disclosed and requires contacting ChiroTouch directly.

Source
AVImark: Is it cheaper than cloud practice management systems?

On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.

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