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Technology · head to head

Attio vs Catalyst

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Catalyst logo

Catalyst

Customer Success

Customer Success Platform Built by CSMs

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only Attio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Catalyst pricing is custom and not published, requiring sales contact
  • They diverge on capability: Attio covers Custom data model, Catalyst covers Health scoring.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Catalyst actually diverge.

Attributes where Attio and Catalyst differ
AttributeAttioCatalyst
Starting priceFree$500/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, Mobile
CategoryTechnologyCustomer Success
Founded20212017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Catalyst

  • Health scoring
  • Playbooks
  • Journey builder
  • 360 customer view
  • Revenue intelligence
  • Salesforce
  • HubSpot
  • Web support

Both cover

  • Slack
  • Segment

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Catalyst
  • Customer managementnot Catalyst
  • Deal trackingnot Catalyst
  • Investor relationsnot Catalyst
  • Partnership managementnot Catalyst

Catalyst

  • Customer Successnot Attio
  • Csm Toolsnot Attio
  • Automationnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Catalyst

  • Pricing is custom and not published, requiring sales contact
  • Integration complexity for organizations with non-standard tech stacks

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Catalyst

$500/month
  • Essential$500/month
    • Health scores
    • Automation
    • Reporting
  • Enterprise$1500/month
    • Custom integrations
    • Advanced analytics
    • Dedicated support

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Catalyst if

  • You need health scoring.
  • You work on Web, Mobile.
  • You also want playbooks.
Catalyst review

Questions people ask

Is Attio or Catalyst better?
Neither clearly leads. Attio starts at Free and Catalyst at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Catalyst?
Attio has a free tier; the other does not. Paid plans start at Free for Attio and $500/month for Catalyst.
Does Attio or Catalyst run on more platforms?
Attio runs on Web, Ios, Android, Api. Catalyst runs on Web, Mobile.
Can I use Attio for free?
Yes. Attio has a free tier, so you can try it without paying. Catalyst starts at $500/month.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Catalyst is typically brought in for.
What can Attio do that Catalyst cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Catalyst covers Health scoring, Playbooks, Journey builder, 360 customer view. Both handle Slack, Segment.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Catalyst: Is Catalyst still separate after the Totango merger?

Yes. Catalyst operates as a distinct product brand under Totango + Catalyst as of 2026, with both products running on the same roadmap. Catalyst maintains its user-friendly interface while integrating Totango's enterprise governance capabilities.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Catalyst: Does Catalyst integrate with Salesforce?

Yes. Catalyst features strong Salesforce integration, allowing seamless data sync and workflow automation between the customer success platform and CRM.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Catalyst: Who should use Catalyst?

Catalyst is designed for mid-market and enterprise B2B companies that want CS-led revenue motion with an intuitive interface focused on CSM day-to-day workflows rather than IT administration.

Source
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