Technology · head to head
Attio vs GitHub

Attio
Technology
The CRM built for the next generation of companies
- From
- $29/month
- Rated
- -
The short version
- Only GitHub has a free tier, so it costs nothing to try first.
- Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; GitHub acquired by Microsoft in 2018, reducing pure independence despite operational autonomy
- They diverge on capability: Attio covers Custom data model, GitHub covers Git repositories.
Where they differ
Only the attributes on which Attio and GitHub actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Technology).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Attio
- Custom data model
- Flexible views
- Email integration
- Calendar sync
- Automations
- Mobile app
- Real-time collaboration
- Templates
Only in GitHub
- Git repositories
- Pull requests
- Code review
- Issues & projects
- GitHub Actions CI/CD
- GitHub Pages
- Security scanning
- Dependency management
Both cover
- Slack
- SOC2
- 2FA
What people use each for
The jobs each tool is most often brought in to do.
Attio
- Sales pipelinenot GitHub
- Customer managementnot GitHub
- Deal trackingnot GitHub
- Investor relationsnot GitHub
- Partnership managementnot GitHub
GitHub
- Version controlnot Attio
- Code collaborationnot Attio
- CI/CD pipelinesnot Attio
- Project managementnot Attio
- Documentation hostingnot Attio
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Attio
- The free plan stops at 3 seats and 50,000 records
- Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
- Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
- Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
- File storage is capped at 50 GB on the free and Plus tiers
GitHub
- Acquired by Microsoft in 2018, reducing pure independence despite operational autonomy
- Primary focus on source control differs from purpose-built project management tools like Jira
- Pricing for enterprise features and private repositories adds up compared to some self-hosted alternatives
Pricing, plan by plan
Attio
$29/month- Starter$29/month
- Unlimited contacts
- Custom objects
- Email sync
- Plus$59/month
- Everything in Starter
- Automations
- Custom attributes
- Pro$119/month
- Everything in Plus
- Advanced automations
- Custom branding
- Enterprise$undefined/month
- Custom contracts
- SSO
- Dedicated support
GitHub
Free- FreeFree
- Unlimited public/private repos
- 2,000 CI/CD minutes/month
- 500MB package storage
- Team$4/month
- Everything in Free
- 3,000 CI/CD minutes/month
- 2GB package storage
- Enterprise$21/month
- Everything in Team
- 50,000 CI/CD minutes/month
- 50GB package storage
Which should you pick?
Choose Attio if
- You need custom data model.
- You work on Web, Ios, Android, Api.
- You also want flexible views.
Choose GitHub if
- You need git repositories.
- You want to start without paying.
- You work on Web, Desktop, Mobile.
- You also want pull requests.
Questions people ask
- Is Attio or GitHub better?
- Neither clearly leads. Attio starts at $29/month and GitHub at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Attio or GitHub?
- GitHub has a free tier; the other does not. Paid plans start at $29/month for Attio and Free for GitHub.
- Does Attio or GitHub run on more platforms?
- Attio runs on Web, Ios, Android, Api. GitHub runs on Web, Desktop, Mobile.
- Can I use GitHub for free?
- Yes. GitHub has a free tier, so you can try it without paying. Attio starts at $29/month.
- What is Attio best used for?
- Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what GitHub is typically brought in for.
- What can Attio do that GitHub cannot?
- Attio covers Custom data model, Flexible views, Email integration, Calendar sync. GitHub covers Git repositories, Pull requests, Code review, Issues & projects. Both handle Slack, SOC2, 2FA.
Answered from the vendors’ own pages
GitHub: What is a Git repository and how does GitHub use it?
A repository is the centralized database that stores the complete collection of files and folders for a codebase, along with the revision history. GitHub uses Git to provide distributed version control access to repositories with version tracking, branching, and collaboration features.
SourceGitHub: How does GitHub authentication work?
When you connect to a GitHub repository from Git, you need to authenticate with GitHub using either HTTPS or SSH. GitHub supports multiple authentication methods including passwords, personal access tokens, SSH keys, and GitHub Apps.
SourceGitHub: How long has GitHub been operating?
GitHub was founded in 2008 and launched publicly on April 10, 2008, making it the dominant git hosting platform for nearly two decades.
SourceGitHub: Who owns GitHub and when did the acquisition occur?
Microsoft acquired GitHub for $7.5 billion USD, with the deal announced June 4, 2018 and completed October 26, 2018. GitHub operates as an independent subsidiary within Microsoft.
Source
