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Customer Success · head to head

Apttus vs Totara

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Totara logo

Totara

LMS

Open source learning, performance and collaboration platform derived from Moodle and sold through partners

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus no pricing published on Conga pricing page; Totara you cannot buy from the vendor. Every purchase runs through a partner who sets its own hosting, services and support pricing, so identical platforms are quoted at materially different totals and buyers must run a partner comparison as well as a product comparison.
  • They diverge on capability: Apttus covers CPQ, Totara covers Organisational hierarchies.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and Totara actually diverge.

Attributes where Apttus and Totara differ
AttributeApttusTotara
Starting price$100/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android, Linux
CategoryCustomer SuccessLMS
Founded2006Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in Totara

  • Organisational hierarchies
  • Compliance and certification
  • Totara Perform
  • Totara Engage
  • Self-hosting
  • Programs and learning plans

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot Totara
  • Contract managementnot Totara
  • Sales enablementnot Totara

Totara

  • Health services and government bodies that must evidence mandatory training by job role across a large hierarchynot Apttus
  • Organisations with data residency rules that require the platform to run on their own infrastructurenot Apttus
  • Moodle users who need appraisal, competency and compliance features the academic product does not carrynot Apttus
  • Buyers who want exit rights over the platform code rather than dependence on a single hosted vendornot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

Totara

  • You cannot buy from the vendor. Every purchase runs through a partner who sets its own hosting, services and support pricing, so identical platforms are quoted at materially different totals and buyers must run a partner comparison as well as a product comparison.
  • Open source does not mean cheap. Subscription plus partner hosting plus implementation and version upgrade services commonly lands near commercial system cost, and the saving is in control and exit rights rather than in the invoice.
  • The administrative interface carries its Moodle lineage and is dense, so administrator training is a real project cost rather than an afterthought.
  • Major version upgrades are projects, especially where a partner has customised the deployment, and organisations that customise heavily find upgrades slower and dearer over time.
  • The learner facing experience is functional rather than engaging, and organisations wanting a consumer grade learning experience usually front it with something else.

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Totara

On request
  • Totara subscription via partner$undefined/year
    • Sold only through distribution partners
    • Partner sets hosting, implementation and support pricing
    • Source available under the GPL, but subscription required for supported releases

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Totara if

  • You need organisational hierarchies.
  • You work on Web, iOS, Android, Linux.
  • You also want compliance and certification.
Totara review

Questions people ask

Is Apttus or Totara better?
Neither clearly leads. Apttus starts at $100/month and Totara at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Totara?
Apttus starts at $100/month and Totara at On request.
Does Apttus or Totara run on more platforms?
Apttus runs on Web. Totara runs on Web, iOS, Android, Linux.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Totara is typically brought in for.
What can Apttus do that Totara cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Totara covers Organisational hierarchies, Compliance and certification, Totara Perform, Totara Engage.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
Totara: Is Totara free because it is open source?

No. The source is available under the GPL, but supported releases require a subscription, and it is sold through partners who add hosting, implementation and support costs.

Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
Totara: How is it different from Moodle?

Moodle is built around courses and academic delivery. Totara adds organisational hierarchies, role based automatic assignment, recurring certification and appraisal, which is what workplace compliance reporting needs.

Totara: Can we host it ourselves?

Yes. Self hosting is a genuine option and is one of the main reasons regulated and public sector buyers choose it over a hosted only competitor.

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