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CRM · head to head

Apptivo vs Moxie

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite
Moxie logo

Moxie

Proposals

Freelance business management with proposals, contracts, time tracking and invoicing in one subscription

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Moxie each module is weaker than the specialist product it replaces, so a freelancer with a demanding requirement in any one area will find the bundled version limiting.
  • They diverge on capability: Apptivo covers CRM core, Moxie covers Proposals with e signature.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Moxie actually diverge.

Attributes where Apptivo and Moxie differ
AttributeApptivoMoxie
Pricing modelPer user per monthquote
CategoryCRMProposals

Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in Moxie

  • Proposals with e signature
  • Contracts
  • Time tracking
  • Invoicing and payments
  • Client portal
  • Project and task management
  • Scheduling link

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Moxie
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Moxie
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Moxie
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Moxie

Moxie

  • A solo consultant replacing four separate subscriptions for proposals, contracts, time and invoicingnot Apptivo
  • A freelancer who needs a signed contract and a deposit invoice to follow proposal acceptance automaticallynot Apptivo
  • Retainer work where tracked hours must reconcile against a fixed monthly fee on the same invoicenot Apptivo
  • A designer who wants one client portal for files, approvals and payment rather than email threadsnot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Moxie

  • Each module is weaker than the specialist product it replaces, so a freelancer with a demanding requirement in any one area will find the bundled version limiting.
  • The shared data model that makes the bundle convenient also makes leaving expensive, because proposals, time entries and invoices come out as one tangled export rather than as separable tools.
  • It is designed around a solo operator, so adding subcontractors, splitting revenue or managing a small team runs into limits quickly.
  • Client payments are processed through a third party gateway, so the card processing fee applies on top of the subscription and should be modelled into the true cost per invoice.
  • A large amount of published review material still refers to the product as Hectic, which makes independent research harder and dates much of what is written about it.

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Moxie

On request
  • Moxie$undefined/year
    • Proposals, contracts and electronic signature
    • Time tracking and invoicing
    • Client portal

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose Moxie if

  • You need proposals with e signature.
  • You work on Web, iOS, Android.
  • You also want contracts.
Moxie review

Questions people ask

Is Apptivo or Moxie better?
Neither clearly leads. Apptivo starts at On request and Moxie at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Moxie?
Apptivo starts at On request and Moxie at On request.
Does Apptivo or Moxie run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Moxie is typically brought in for.
What can Apptivo do that Moxie cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. Moxie covers Proposals with e signature, Contracts, Time tracking, Invoicing and payments.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Moxie: Is Moxie the same product as Hectic?

Yes. It was renamed in 2022. Older reviews under the Hectic name describe the same software at an earlier stage.

Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Moxie: Does it take a percentage of my invoices?

The payment processor takes its standard card fee. Model that separately from the subscription when comparing total cost.

Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Moxie: Can I use it with a team?

It is built for a solo operator. Subcontractors and multi person billing are handled awkwardly.

Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

Moxie: Can I keep my accountant in the loop?

Yes, through the accounting integration, though most freelancers still reconcile manually at year end.

Moxie: What is the exit path?

Exports exist, but the linked proposal, time and invoice data does not map cleanly onto separate replacement tools.

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