Customer Success · head to head
Appcues vs RFP360
Appcues
Customer Success
In-app onboarding flows and product announcements built without engineering time
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Appcues appcues no longer publishes any prices; the pricing page shows tiers and limits but no dollar figures, so what used to be a self-serve purchase now requires a sales call and there is no way to compare cost against alternatives before contact.; RFP360 rFP360 now operates as Responsive; all three editions (Emerging, Growth, Enterprise) require contacting sales for a custom quote with no published prices
- They diverge on capability: Appcues covers No-code flow builder, RFP360 covers RFP creation.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Appcues and RFP360 actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Customer Success).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Appcues
- No-code flow builder
- Onboarding checklists
- Segmentation and targeting
- NPS and in-app surveys
- Mobile SDK
- Experience analytics
- Workflows
- A/B testing of flows
Only in RFP360
- RFP creation
- Response management
- Vendor evaluation
- Content library
- Collaboration
- Salesforce
- Microsoft 365
- Slack
What people use each for
The jobs each tool is most often brought in to do.
Appcues
- A SaaS company whose trial-to-paid conversion stalls because new users never reach the action that demonstrates valuenot RFP360
- A product team shipping a significant feature that needs an in-app announcement and walkthrough on launch day, not three sprints laternot RFP360
- A customer success team wanting to replace repetitive onboarding calls with a self-serve checklist for smaller accountsnot RFP360
- A team that needs contextual NPS or feedback prompts targeted at users who have actually used the feature in questionnot RFP360
RFP360
- Proposal teams needing unlimited RFP projects and responses without per-response fees, willing to negotiate a custom quotenot Appcues
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Appcues
- Appcues no longer publishes any prices; the pricing page shows tiers and limits but no dollar figures, so what used to be a self-serve purchase now requires a sales call and there is no way to compare cost against alternatives before contact.
- Published experience caps bite well before user limits do: Start allows only 10 live experiences and Grow only 25, so a mature product with tooltips across many features hits the upgrade trigger regardless of how many users it has.
- Flows are DOM overlays pointed at elements in your live application, so a front-end refactor or a class name change silently breaks a walkthrough, and nobody notices until activation metrics drop.
- Pricing scales with monthly active users, which means cost rises as the product succeeds, whether or not the additional users ever see an Appcues experience; the bill tracks your growth, not the tool’s contribution.
- The platform reports on its own influence, so completion and goal metrics attribute activation to the flow without a proper counterfactual; justifying renewal on Appcues’ own numbers is circular unless you run holdout groups yourself.
RFP360
- RFP360 now operates as Responsive; all three editions (Emerging, Growth, Enterprise) require contacting sales for a custom quote with no published prices
- Pricing has three separate components: an annual platform fee, add-on user licenses, and optional add-ons and services, rather than one flat price
Pricing, plan by plan
Appcues
On request- Start$undefined/month
- Up to 3,000 monthly active users
- 10 published experiences
- 12 months reporting history
- Grow$undefined/month
- From 3,000 monthly active users upward
- 25 published experiences
- 24 months reporting history
- Enterprise$undefined/year
- Custom monthly active user volumes
- 100 published experiences
- 36 months reporting history
- Spark$undefined/month
- Programme for teams under 25 people
- Intended for a first set of in-app experiences
- Terms quoted on application
RFP360
$300/month- Response$300/month
- Response management
- Content library
- Collaboration
- Complete$600/month
- RFP creation
- Vendor management
- Evaluation scoring
Which should you pick?
Choose Appcues if
- You need no-code flow builder.
- You work on Web, iOS, Android.
- You also want onboarding checklists.
Questions people ask
- Is Appcues or RFP360 better?
- Neither clearly leads. Appcues starts at On request and RFP360 at $300/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Appcues or RFP360?
- Appcues starts at On request and RFP360 at $300/month.
- Does Appcues or RFP360 run on more platforms?
- Appcues runs on Web, iOS, Android. RFP360 runs on Web.
- What is Appcues best used for?
- Appcues is most often used for a saas company whose trial-to-paid conversion stalls because new users never reach the action that demonstrates value, a product team shipping a significant feature that needs an in-app announcement and walkthrough on launch day, not three sprints later, a customer success team wanting to replace repetitive onboarding calls with a self-serve checklist for smaller accounts, a team that needs contextual nps or feedback prompts targeted at users who have actually used the feature in question. Of those, a saas company whose trial-to-paid conversion stalls because new users never reach the action that demonstrates value and a product team shipping a significant feature that needs an in-app announcement and walkthrough on launch day, not three sprints later are not what RFP360 is typically brought in for.
- What can Appcues do that RFP360 cannot?
- Appcues covers No-code flow builder, Onboarding checklists, Segmentation and targeting, NPS and in-app surveys. RFP360 covers RFP creation, Response management, Vendor evaluation, Content library.
Answered from the vendors’ own pages
Appcues: How much does Appcues cost?
It no longer publishes prices. Start, Grow and Enterprise tiers show monthly active user limits and experience caps but no dollar amounts, and each routes to a call or a trial.
Appcues: Do I need a developer to install it?
A developer installs the snippet or SDK once and maps user properties. After that, building flows genuinely requires no engineering time.
Appcues: What breaks flows?
Front-end changes. Because experiences are anchored to elements in your live DOM, refactors and renamed selectors break walkthroughs silently.
Appcues: What is the Spark programme?
A route for teams under 25 people shipping their first in-app experiences. Terms are quoted on application rather than listed.
Related pages
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- Appcues vs SmartKarrot
- Appcues vs Strikedeck
- Appcues vs Conga
- RFP360 vs Product Fruits
- RFP360 vs UserGuiding
- RFP360 vs EverAfter
- RFP360 vs Chameleon
- RFP360 vs ChurnZero
- RFP360 vs Vitally
- RFP360 vs Catalyst
- RFP360 vs Better Proposals
- RFP360 vs Akita
- RFP360 vs Bonjoro
- RFP360 vs Lessonly
- RFP360 vs Aviso
- RFP360 vs Totango
- RFP360 vs Amity
- RFP360 vs Apttus
- RFP360 vs Planhat
- RFP360 vs ClientSuccess
- RFP360 vs Kapta
- RFP360 vs Pragma
- RFP360 vs Custify
- RFP360 vs SmartKarrot
- RFP360 vs Strikedeck
- RFP360 vs Conga