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Software · head to head

Apollo.io vs Breathe HR

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Breathe HR logo

Breathe HR

Software

Simple HR software for SMEs

From
£13/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Breathe HR pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50
  • They diverge on capability: Apollo.io covers Contact database, Breathe HR covers Employee Database.

Where they differ

Only the attributes on which Apollo.io and Breathe HR actually diverge.

Attributes where Apollo.io and Breathe HR differ
AttributeApollo.ioBreathe HR
Starting priceFree£13/month
Free tierYesNo
PlatformsWebWeb, Ios, Android
Founded20202012

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Breathe HR

  • Employee Database
  • Absence Management
  • Document Storage
  • HR Reporting
  • Performance Management
  • Training
  • Google Workspace
  • Microsoft 365

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Breathe HR
  • Prospect researchnot Breathe HR
  • Sales automationnot Breathe HR

Breathe HR

  • Holiday, absence and sickness tracking for a UK small businessnot Apollo.io
  • Storing HR documents, contracts and e-signaturesnot Apollo.io
  • Performance reviews and onboarding workflows for small teamsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Breathe HR

  • Pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50
  • Plans are capped by band up to 151 to 200 people, so it is not sold to organisations above that range on the published ladder
  • The free trial is 14 days
  • Health and safety, e-learning and other modules are sold as add-ons on top of the core HR plan
  • Pricing is quoted in pounds and the product is marketed to UK SMEs

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Breathe HR

£13/month
  • Core$13/month
    • Employee Database
    • Absence Management
    • Documents
  • People Management$18/month
    • All Core features
    • Performance
    • Goals

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Breathe HR if

  • You need employee database.
  • You work on Web, Ios, Android.
  • You also want absence management.
Breathe HR review

Questions people ask

Is Apollo.io or Breathe HR better?
Neither clearly leads. Apollo.io starts at Free and Breathe HR at £13/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Breathe HR?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and £13/month for Breathe HR.
Does Apollo.io or Breathe HR run on more platforms?
Apollo.io runs on Web. Breathe HR runs on Web, Ios, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Breathe HR starts at £13/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Breathe HR is typically brought in for.
What can Apollo.io do that Breathe HR cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Breathe HR covers Employee Database, Absence Management, Document Storage, HR Reporting. Both handle Slack, Web support.
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Related pages

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