Softwr

CRM & Sales · head to head

Apollo.io vs HiBob

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
HiBob logo

HiBob

HR & Recruiting

Modern HR for modern businesses

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; HiBob pricing not publicly displayed; requires contacting sales for custom quote
  • They diverge on capability: Apollo.io covers Contact database, HiBob covers Core HR.

Where they differ

Only the attributes on which Apollo.io and HiBob actually diverge.

Attributes where Apollo.io and HiBob differ
AttributeApollo.ioHiBob
Starting priceFreeOn request
Free tierYesNo
PlatformsWebWeb, iOS, Android
CategoryCRM & SalesHR & Recruiting
Founded20202015

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in HiBob

  • Core HR
  • Onboarding
  • Time Off Management
  • Performance Management
  • Compensation
  • People Analytics
  • Engagement
  • Microsoft Teams

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot HiBob
  • Prospect researchnot HiBob
  • Sales automationnot HiBob

HiBob

  • Core HR system of record with automated workflowsnot Apollo.io
  • Performance management, learning and skills trackingnot Apollo.io
  • US and UK payroll, benefits and time trackingnot Apollo.io
  • Workforce planning and compensation review cyclesnot Apollo.io
  • Employee self-service for a distributed workforcenot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

HiBob

  • Pricing not publicly displayed; requires contacting sales for custom quote
  • Limited payroll functionality compared to dedicated payroll platforms
  • Smaller integration ecosystem compared to larger HR platforms

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

HiBob

On request
  • Bob$undefined/month
    • Core HR
    • Onboarding
    • Time Off

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose HiBob if

  • You need core hr.
  • You work on Web, iOS, Android.
  • You also want onboarding.
HiBob review

Questions people ask

Is Apollo.io or HiBob better?
Neither clearly leads. Apollo.io starts at Free and HiBob at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or HiBob?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for HiBob.
Does Apollo.io or HiBob run on more platforms?
Apollo.io runs on Web. HiBob runs on Web, iOS, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. HiBob starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what HiBob is typically brought in for.
What can Apollo.io do that HiBob cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. HiBob covers Core HR, Onboarding, Time Off Management, Performance Management. Both handle Slack, Web support.

Answered from the vendors’ own pages

HiBob: What modules does HiBob include?

HiBob includes Core HR, Time & Attendance, Performance & Goals, Compensation Management, Global Operations, and Analytics modules that can be selected based on organizational needs.

Source
HiBob: How is HiBob pricing calculated?

HiBob pricing is customized based on company size (1-49, 50-199, 200-999, or 1,000+ employees) and the specific modules selected. Pricing is on a per-employee basis.

Source
HiBob: Does HiBob offer a mobile app?

Yes, HiBob includes mobile app access as part of all plans, allowing employees to manage their HR tasks on the go.

Source
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Related pages

More on Apollo.io

More on HiBob

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