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Amplitude vs JMP

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
JMP logo

JMP

Machine Learning

Desktop statistical and design of experiments software from a SAS subsidiary

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; JMP it is a desktop application holding the working table in memory, so a data set that outgrows the workstation has no in-place upgrade path, only a move to a different tool and a different skill set.
  • They diverge on capability: Amplitude covers Event tracking, JMP covers Custom design of experiments.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and JMP actually diverge.

Attributes where Amplitude and JMP differ
AttributeAmplitudeJMP
Pricing modelUnknownsubscription
PlatformsWeb, Ios, Android, ApiMac, Windows
CategoryTechnologyMachine Learning
Founded20121976

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in JMP

  • Custom design of experiments
  • Linked interactive graphics
  • Analysis platforms
  • Quality and process tools
  • Graph Builder
  • JSL scripting
  • Scoring code export
  • Predictive modelling in JMP Pro

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot JMP
  • Feature adoption trackingnot JMP
  • Conversion rate optimizationnot JMP
  • Customer journey mappingnot JMP
  • Retention improvementnot JMP

JMP

  • Planning a physical experiment where each run is expensive, and the question is which twelve runs to perform rather than how to model data you already havenot Amplitude
  • Process capability and control chart work in a manufacturing quality function that has to produce evidence for a customer or regulatornot Amplitude
  • Exploratory analysis by an engineer or scientist who will not write code but needs more than a spreadsheetnot Amplitude
  • Semiconductor, chemical and pharmaceutical development groups where JMP is already the shared language for reporting resultsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

JMP

  • It is a desktop application holding the working table in memory, so a data set that outgrows the workstation has no in-place upgrade path, only a move to a different tool and a different skill set.
  • There is no Linux build and no server edition for running analyses, so JMP cannot sit in a scheduled pipeline the way an R or Python script can, and recurring reports depend on a named person running them on a laptop.
  • The predictive modelling capability most buyers mean when they call this machine learning software is in JMP Pro, a separate and more expensive licence, so the base product's price is not the price of the thing being evaluated.
  • JSL is proprietary to JMP, so the scripts, add-ins and automation a group accumulates over a decade do not port anywhere and become sunk cost the moment anyone questions the renewal.
  • Deployment ends at exported scoring code with no registry, monitoring or retraining, so a model that runs in production is maintained by another team in another language and steadily diverges from the version the analyst still has open.

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

JMP

Free
  • TrialFree
    • 30-day trial
    • Full features
  • JMP$1785/year
    • Core JMP
    • Standard features

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose JMP if

  • You need custom design of experiments.
  • You want to start without paying.
  • You work on Mac, Windows.
  • You also want linked interactive graphics.
JMP review

Questions people ask

Is Amplitude or JMP better?
Neither clearly leads. Amplitude starts at Free and JMP at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or JMP?
Amplitude starts at Free and JMP at Free.
Does Amplitude or JMP run on more platforms?
Amplitude runs on Web, Ios, Android, Api. JMP runs on Mac, Windows.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what JMP is typically brought in for.
What can Amplitude do that JMP cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. JMP covers Custom design of experiments, Linked interactive graphics, Analysis platforms, Quality and process tools.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
JMP: Is JMP the same thing as SAS?

No. JMP is a separate desktop product from a SAS subsidiary, with its own interface, its own scripting language and its own licence. Knowing SAS does not transfer to it beyond the statistics.

Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
JMP: Do I need JMP Pro?

If you want cross validation, penalised regression, boosted trees or neural networks, yes. The base edition covers classical statistics, graphics and design of experiments well and stops short of predictive modelling.

Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
JMP: Does it run on Linux?

No. Windows and macOS only, as an installed application.

JMP: Can I put a JMP model into production?

Only by exporting the scoring formula as SQL, C, Python or similar and running it in another system. JMP itself does not serve, monitor or retrain models.

JMP: Who actually uses it?

Process and quality engineers, and scientists in R&D, particularly in semiconductor, chemicals, pharmaceutical and medical device work. It is not usually chosen by data engineering or platform teams.

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