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Technology · head to head

Heap vs JMP

Heap logo

Heap

Technology

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite
JMP logo

JMP

Machine Learning

Desktop statistical and design of experiments software from a SAS subsidiary

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; JMP it is a desktop application holding the working table in memory, so a data set that outgrows the workstation has no in-place upgrade path, only a move to a different tool and a different skill set.
  • They diverge on capability: Heap covers Autocapture, JMP covers Custom design of experiments.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heap and JMP actually diverge.

Attributes where Heap and JMP differ
AttributeHeapJMP
Pricing modelUnknownsubscription
PlatformsWeb, iOS, AndroidMac, Windows
CategoryTechnologyMachine Learning
Founded20131976

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Only in JMP

  • Custom design of experiments
  • Linked interactive graphics
  • Analysis platforms
  • Quality and process tools
  • Graph Builder
  • JSL scripting
  • Scoring code export
  • Predictive modelling in JMP Pro

What people use each for

The jobs each tool is most often brought in to do.

Heap

  • User behavior analysisnot JMP
  • Conversion optimizationnot JMP
  • Product adoptionnot JMP
  • Customer journey mappingnot JMP
  • A/B testing analysisnot JMP

JMP

  • Planning a physical experiment where each run is expensive, and the question is which twelve runs to perform rather than how to model data you already havenot Heap
  • Process capability and control chart work in a manufacturing quality function that has to produce evidence for a customer or regulatornot Heap
  • Exploratory analysis by an engineer or scientist who will not write code but needs more than a spreadsheetnot Heap
  • Semiconductor, chemical and pharmaceutical development groups where JMP is already the shared language for reporting resultsnot Heap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

JMP

  • It is a desktop application holding the working table in memory, so a data set that outgrows the workstation has no in-place upgrade path, only a move to a different tool and a different skill set.
  • There is no Linux build and no server edition for running analyses, so JMP cannot sit in a scheduled pipeline the way an R or Python script can, and recurring reports depend on a named person running them on a laptop.
  • The predictive modelling capability most buyers mean when they call this machine learning software is in JMP Pro, a separate and more expensive licence, so the base product's price is not the price of the thing being evaluated.
  • JSL is proprietary to JMP, so the scripts, add-ins and automation a group accumulates over a decade do not port anywhere and become sunk cost the moment anyone questions the renewal.
  • Deployment ends at exported scoring code with no registry, monitoring or retraining, so a model that runs in production is maintained by another team in another language and steadily diverges from the version the analyst still has open.

Pricing, plan by plan

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$undefined/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$undefined/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$undefined/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

JMP

Free
  • TrialFree
    • 30-day trial
    • Full features
  • JMP$1785/year
    • Core JMP
    • Standard features

Which should you pick?

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Choose JMP if

  • You need custom design of experiments.
  • You want to start without paying.
  • You work on Mac, Windows.
  • You also want linked interactive graphics.
JMP review

Questions people ask

Is Heap or JMP better?
Neither clearly leads. Heap starts at Free and JMP at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heap or JMP?
Heap starts at Free and JMP at Free.
Does Heap or JMP run on more platforms?
Heap runs on Web, iOS, Android. JMP runs on Mac, Windows.
Can I use Heap for free?
Both have a free tier, so you can try either at no cost before committing.
What is Heap best used for?
Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what JMP is typically brought in for.
What can Heap do that JMP cannot?
Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. JMP covers Custom design of experiments, Linked interactive graphics, Analysis platforms, Quality and process tools.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
JMP: Is JMP the same thing as SAS?

No. JMP is a separate desktop product from a SAS subsidiary, with its own interface, its own scripting language and its own licence. Knowing SAS does not transfer to it beyond the statistics.

Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
JMP: Do I need JMP Pro?

If you want cross validation, penalised regression, boosted trees or neural networks, yes. The base edition covers classical statistics, graphics and design of experiments well and stops short of predictive modelling.

Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
JMP: Does it run on Linux?

No. Windows and macOS only, as an installed application.

Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
JMP: Can I put a JMP model into production?

Only by exporting the scoring formula as SQL, C, Python or similar and running it in another system. JMP itself does not serve, monitor or retrain models.

Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
JMP: Who actually uses it?

Process and quality engineers, and scientists in R&D, particularly in semiconductor, chemicals, pharmaceutical and medical device work. It is not usually chosen by data engineering or platform teams.

Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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